I’ve been thinking lately about what it means to find a sense of balance as a business owner and human in the world just trying to live a simple, intentional, joyful daily life.
Ever since having my son and becoming a working mother my relationship with work and balance has shifted in so many ways big and small.
There have been seasons in my business journey so far where I have felt so grounded in my work/life blend, in such a good groove with my working days and just living my daily life too.
There have also been seasons where things have felt not so balanced, whether it’s because I had overloaded my work commitments or because circumstances in my life were leaving me feeling out of balance instead.
And if I’ve learned anything over the years so far it’s this: balance is a verb, not a destination.
It’s not a permanent state we can find and create for ourselves, instead it’s something we do, something that we experiment with, something that we try to find and create and protect for ourselves along the way.
And balance is something we get to define for ourselves in each season too.
What if marketing could feel simple?
That’s the question I’ve been asking myself in my business for years now, and it’s the question so many of my clients ask me too:
Jen, how can I market my business in a way that doesn’t feel exhausting and overwhelming, or sleazy and manipulative too?
And what I always encourage them to do is see marketing like sowing seeds.
Because our marketing can be slow, human, and rooted in connection over conversion if we want it to be.
Marketing isn't always about creating a direct cause and effect. We don’t always write a blog post or share something on Instagram and that directly leads to a new client or customer.
Instead what we’re doing every time we show up in our business is sowing seeds that can generate client and customer leads in an organic and consistent way.
I talk often about finding a home in our business, about feeling grounded and rooted in our work along the way.
It’s so easy to get lost in this journey, to start to feel like our business is running us instead of us running it, and to be distracted by goals, opinions, and strategies that don’t truly serve us and our work.
But when we find a sense of home in our business we’re able to steer the ship in a way that truly works best for us and feel clarified and focused in whatever steps we take next too.
So how do we find that sense of home in our business? And how do we keep coming back home to it whenever we may steer off course along the way?
This is where your business inner compass comes in.