Here’s what my clients have to say about working together…

Jen is the best business coach I’ve ever met. She makes me feel like I can breathe in my business and that of course my goals are totally achievable. The part I love most though is that Jen teaches that we don’t have to sacrifice material success to find a gentle pace and real joy in our businesses. We can have all of those things, and it doesn’t mean that we have to hustle to get there.

I decided to work with Jen as I'd hit a point in my business where I felt lost, completely overwhelmed and lonely. My income was also much lower than I needed it to be. I knew I needed support in my business and Jen was the person I'd wanted to work with for years. She seemed like a natural fit for the way I wanted to work.

Working with Jen has given me space to breathe. I've learned that for my business to thrive, I simply can't push through and force myself to work on things that don't bring me joy. I've also begun the work of learning that success doesn't mean you have to work 9-5 each day! I no longer wake up each day dreading what lies ahead (a horrible place to be) and I actually find quiet joy in my business. I'm learning to be kinder to myself and accept that if I'm not enjoying doing something, it's probably not what I should be doing!

Jen's coaching style is gentle, supportive, loving and joyful. It always feels like I'm talking to a friend who just gets what I'm going through in my business. If business therapists were a thing, Jen would be one.

Jen is the best business coach I've ever met. She makes me feel like I can breathe in my business and that of course my goals are totally achievable. The part I love most though is that Jen teaches that we don't have to sacrifice material success to find a gentle pace and real joy in our businesses. We can have all of those things, and it doesn't mean that we have to hustle to get there.

Elizabeth Emery of Vancouver With Love

Content Creator & Recipe Developer


Through our work together I have defined what spaciousness is for me and continue to understand its evolution as I keep finding more ways to simplify what I want or need from my business and my life.

Elena Muslar of Confide Creative

Career Coach

I decided to work with Jen as I was in a season where I literally felt too full and overwhelmed and could really use some accountability in cultivating the kind of relationship to my business that was healthy yet still just as meaningful. I knew that Jen would help me flow into a path that was way more aligned with my intentions.

Through our work together I have defined what spaciousness is for me and continue to understand its evolution as I keep finding more ways to simplify what I want or need from my business and my life.

Jen’s coaching style is kind, warm, and understanding and I always feel so heard. Jen has this way about her that calms your creative energy while also inspiring you to relax into what’s truly meant for you.


Jen somehow manages to be both patient and gentle while also being incredibly focused and efficient. I’m always amazed at how much she is able to achieve in just a single coaching session or Voxer message! She is warm, kind, knowledgeable, and infinitely supportive. She truly believed in me and my business, which helped me to start to believe in myself as well.

I knew that I wanted to start my own business, but I was completely overwhelmed about where to even begin! I left my previous career because I wanted more flexibility and spaciousness in my schedule, and I wanted a career that would allow me to thrive as a new mom. In working with Jen, I wanted support not only in launching a new business, but also in building a business that offered me plenty of ease and freedom.

When I started working with Jen, I was someone who wanted to start a business. Now, I can confidently say that I am a business owner! From our coaching sessions, I've learned how to develop and adjust a daily, weekly, and quarterly rhythm that truly works for me. I've learned how to prioritize the kind of lifestyle I want even during these early stages when I'm just beginning to book clients. I've learned more about trusting my intuition and accepting the ebbs and flow of small business.

Taylor Allbright

ADHD coach

And the expansive resources Jen has offered through YS&SB and her vault have given me so much hands-on knowledge about the nuts and bolts of actually building a business. I've learned how to create a website and sales page, how to design a marketing strategy, how to brand a business, how to create offerings and set pricing, and how to design a coaching inquiry and onboarding process. I honestly feel like I've earned a business degree just from using Jen's materials - they're that good.

Jen somehow manages to be both patient and gentle while also being incredibly focused and efficient. I'm always amazed at how much she is able to achieve in just a single coaching session or Voxer message! She is warm, kind, knowledgeable, and infinitely supportive. She truly believed in me and my business, which helped me to start to believe in myself as well.

Jen specializes in building sustainable, flexible businesses that truly meet our needs. If you want a more gentle, flexible, spacious approach to small business, she is absolutely the person to work with. She also offers an extraordinary vault of educational material that will teach you every single detail of building and running a successful business.


Jen is very encouraging and works with your vision and end goal in mind. She helps you dig deeper and answer questions that you may not have considered. Jen makes you believe in yourself and that all you desire and are working towards is possible.

I decided to work with Jen for support to grow my photography business and to be able to have the freedom to work for myself.

It's been so great working with Jen. I’ve learned how to trust in myself and my intuition and I also have learned how to be very intentional with my actions and putting my effort where it really moves the needle towards what I’M working towards.

Jen has a very gentle and supportive coaching style that is positive and encouraging. She celebrates the little wins and helps you learn to cheer on yourself too.

Jen is very encouraging and works with your vision and end goal in mind. She helps you dig deeper and answer questions that you may not have considered. Jen makes you believe in yourself and that all you desire and are working towards is possible.

Alanna O’Neil

Photographer


Jen will show you how to make things easier in your business, to cut through the noise and come to the place where you’re meant to be.

I decide to work with Jen as, even though I was only just starting my business, I knew that my time was precious and that I needed lots of free time to feel happy. Jen’s values of creating a simple and spacious business in a truly authentic way were completely aligned with mine and also her natural introversion and focus on content creation matched my own preferences too.

Through my work with Jen I have discovered that there are plenty of people out there who want what I am offering and, more importantly, that they need me to be me, rather than pretending to be something else. Marketing and sales could feel like an exercise in trying to be more than or other than I am, but with Jen it’s been about showing people who I am and what I have to offer.

Jen’s coaching style is inquiring, curious, joyful, kind, gentle, and authentic. Jen will show you how to make things easier in your business, to cut through the noise and come to the place where you’re meant to be.

Kate Potter of Kate Potter Nutrition

Nutritionist


I decided to work with Jen because I knew it was time to invest in my personal growth as a creative business owner.

Jen's perspectives have been critical to my growth this year. I have learned letting go of my current career will be much easier if I approach it from a place of love, rather than frustration. I have learned to sit well with the discomfort of not knowing what might come next by rooting deep within myself. I can trust that I have what it takes to navigate any challenge, or to find the resources necessary to mitigate my shortfalls. More than anything, Jen has taught me that I am the executive of my journey, and that I can craft it however I choose. Through my work with Jen I’ve learned that I can choose ease, joy and comfort and define success however I want.

Jen’s coaching style is transformational, empathetic, and intuitive. If you’re thinking about working with her? Do it even if you don't yet feel ready.

Lindsay Cordero of Lindsay Cordero Art

Artist & Author


Jen has helped me to dig deeper into how I want my business to work for me. She’s shown me how to take a stand for both myself and my business.

Over my time working with Jen I’ve streamlined my services into a series of focused packages (which I love, as do my clients), increased my prices, rebranded my business, launched a new website, and had my most profitable year yet.

I started working with Jen around one year into my business. I knew that I wanted to streamline my services and increase my prices, but I wasn't sure how to begin. I was lacking the focus and the confidence to make a change and grow my business in a way that felt right.

Every session with Jen is like a soulful pep talk. She has this incredible skill of asking the right question at just the right time. Jen has helped me to dig deeper into how I want my business to work for me. She's shown me how to take a stand for both myself and my business. Over my time working with Jen so far I’ve streamlined my services into a series of focused packages (which I love, as do my clients), increased my prices, rebranded my business, launched a new website, had my most profitable year yet and have even managed to take 3 weeks off over Christmas!

Jen is approachable, warm and welcoming. She's very gentle in her style, taking the time to truly listen and understand before asking kind but thought-provoking questions to help you come to the answer on your own. It's incredibly empowering.

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I was nervous about making such a big investment in my business, but I didn't need to be. I've already seen that investment return, and then some more. But not only that, the growth in my own confidence has been unexpected but incredibly empowering. I now feel that I'm building a business that is sustainable, not just financially but mentally too.

Pip Christie of Pip Christie

Copywriter & Website Designer


In the time we’ve worked together, I have written a book, launched my sell-out photography mentoring programme and still have ideas to chip away at for at least the next year or two.

I love the way Jen holds space for nuance, recognising that there really isn’t a one-size fits all solution. Jen won’t do the work for you, but she will help you get to a place where you want to do the work.
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After ten years of running my photography business, I was at a point in my life where I wanted and needed to pivot in my work but unsure what my next steps should be and how I might get there. My decision to work with Jen was an easy one to make. With ease and creative flow at the heart of her approach, I wanted to work with Jen because I felt sure it would feel inspiring and nurturing. This was exactly what I needed at this point in my life and I’m so glad I found her.

The business I thought I wanted looks nothing like the business I now have. It’s exceeded all my expectations. It feels joyful and sustainable, because it feels like me! In the time we’ve worked together, I have written a book, launched my sell-out photography mentoring programme and still have ideas to chip away at for at least the next year or two. I feel better equipped to tune into myself and trust that when things feel off, I have all the answers inside to steer back on course again.

Jen has a magical, succinct way with words. She encourages self-reflection and shares thoughts and advice that lingers in your mind for weeks to come as you ponder what it really means for you. I love the way she holds space for nuance, recognising that there really isn’t a one-size fits all solution. Jen won’t do the work for you, but she will help you get to a place where you want to do the work.

If you’re ready to do the work and deep-dive into who you truly are, go for it. Working with Jen is a rewarding and cup-filling experience.

Suzie Jay Goldsmith of My Little Muse

Photography Mentor


Since working with Jen my business is completely different. I came to Jen quite lost with my offers - I was all over the place with a million different courses, messages and plans. I’ve scaled back, I’ve become so much more intentional with my message, I’ve got 3 key offers across low, medium and high ticket price points and I really feel now like I can take my client on a journey of coaching.

I couldn’t recommend Jen enough! After waiting around 2 years to make the decision, I wish I’d done it sooner.

I discovered Jen on a podcast around 18 months prior to working with her, but after going through some of the free content she provides I knew her approach was exactly what I needed as I began cementing myself as a coach within the industry. I didn't even need the discovery call we set up, I had already decided that this slower, more intentional way of business was for me.

Since working with Jen my business is completely different. I came to Jen quite lost with my offers - I was all over the place with a million different courses, messages and plans. I've scaled back, I've become so much more intentional with my message, I've got 3 key offers across low, medium and high ticket price points and I really feel now like I can take my client on a journey of coaching.

Jen also gave me the permission to really lean into being both a coach, a mentor AND a guide. I knew I was a hybrid of all three and it felt so refreshing not to be boxed in. I made the decision to scrap a sales funnel I had after speaking to Jen, which was a risky decision because it meant a possible drop in revenue, but I knew I wasn’t aligned to the people it was attracting and what it said about my brand. And now that revenue has come in so many more aligned forms.

Jen’s style is safe, with ease, understanding, and is effortless, acting as a needle and thread to help you sew all of your ideas and plans into a cohesive vision.

I couldn't recommend Jen enough! After waiting around 2 years to make the decision, I wish I'd done it sooner. But everything happens in divine timing and now when I look at all of the amazing things that have happened to me and with my business over the last 12 months, I can see that the universe knew I needed Jen alongside me as I navigated through it all. If you've been waiting, take that step. You'll only regret not doing it sooner.

Victoria Jackson of The Manifestation Collective

Coach & Author


Jen has helped me to believe in myself and all of my dreams for my business. Because Jen is magic, she has a way of guiding you to the business answers you’ve been looking for, forever.

Peta Coote of Nourishing Soulfully

Intuitive Eating Coach and Self-Kindness Guide

I decided to work with Jen as I felt like I had come to a standstill with my business and I didn't know how to move forwards.

Through my work with Jen I've discovered a lot about the personal blocks that hold me back from taking positive steps in my business. Mental financial blocks and self-confidence blocks. Jen has gently guided me to a place where I do feel able to charge my 'enough number' and I believe in my 'thrive number'. Jen has helped me to believe in myself and all of my dreams for my business.

Jen’s coaching style is gentle, practical and realistic. I knew I wanted to work with Jen because of her gentle way of approaching business, allowing for chronic illness flare ups, which is something I too struggle with. I also knew I needed someone who wouldn't try and pep-talk me all of the time. I needed practical guidance and to keep my eyes open and keep in mind my life, my reality.

Jen will guide you to take action in your business, but she won't do it for you. You'll create a business that so uniquely you, even if you already have a business. Because Jen is magic, she has a way of guiding you to the business answers you've been looking for, forever.


Through my work with Jen I have found confidence in my own abilities. Before working together it was sometimes difficult to believe in the potential success of my business but it was possible with Jen’s support.

I decided to work with Jen as I felt very lonely in my business and I wanted someone who would stand by my side.

Through my work with Jen I have found confidence in my own abilities. Before working together it was sometimes difficult to believe in the potential success of my business but it was possible with Jen's support.

Jen has a focus on making it all about your lifestyle. I was overwhelmed by all of the 'should's' and Jen made me realize it should be all about me instead, not anyone else.

Building a business is one thing. Building a business that really fits your life is another. You need Jen if that second kind of business is your objective.

An Ly-Tampere

Business coach for book coaches


Jen holds space so that you step into your fullest, creative self. She guides you in a way that is not overwhelming and manages to pull things out you didn’t even realise were there.

I decided to work with Jen as I was at a point in my career that I needed a shift. I knew I wanted to build a business but I needed guidance from an outside eye. I wrote a list of qualities I wanted in a coach and Jen checked all the boxes.

Since working with Jen I have learned a lot about how I work best as an individual. I need space and time to think things over and be creative and I am very much led by my gut and usually my instinct is correct. Learning to trust my instinct has been invaluable.

Jen holds space so that you step into your fullest, creative self. She guides you in a way that is not overwhelming and manages to pull things out you didn't even realise were there.

Jen is really good at helping you uncover your strengths and helps you to work towards your goals in a spacious but meaningful way.

Catarina Lau of Cat Does Wellness

Personal Trainer & Coach


I wholeheartedly recommend working with Jen if you’re looking to shift your business in ways that feel radically expansive and devoted to the life you want to cultivate and live

Before working with Jen I had been struggling with standing in my power and subsequently, my business for a long time. This held me back from making expansive decisions and reaching out to other humans for support. After what felt like months of feeling rigid and uncertain, I decided to go after guidance and wisdom by working with Jen. I decided not to be on this creative path alone!

Through working with Jen I have witnessed where I’m truly at and all the magic that I mySelf had to offer. I understood, for perhaps the first time, that I have everything I need to go after what I wanted in my business. I didn’t need to get another certification, or go learn a new skill in order to build my business offerings. I don’t have to sacrifice or fix parts of my Self to run the business I envision and this was a radical shift for me to practice in my time working with Jen.

The more I experienced freedom and fun in my Self and my business, the more I experienced flexibility and openness to experimenting and playing with tools and ideas. I also learned that I love being creative with others and there is so much creativity in connecting with community.

Jen brings a wonderfully fun, silly, and gentle approach to our sessions together. I love the way she reflects back to me what I sometimes struggle to express. Jen is incredibly intuitive and I so appreciate how grounded her belief was in me and my work!

I wholeheartedly recommend working with Jen if you’re looking to shift your business in ways that feel radically expansive and devoted to the life you want to cultivate and live.

Ryookyung Kim of Ryookyung Kim

Interdisciplinary Artist


Jen has helped me realise I can trust my own instincts, and she has a brilliant and gentle way of helping you figure out what you need the most in each season of your life and business

I knew I wanted to invest in myself and my business, and I love Jen's gentle and encouraging approach that felt like a good fit for me.

Since working with Jen I've come to terms with the way I work best, which is to external deadlines, and I've learnt that I can work with that instead of against it. When I first started working with Jen I had gone through a tough few years personally and I was really looking to find some stability in my business and create a more steady income. Now our time working together has come to an end I can happily say I'm feeling so much more stable income wise, and for the first time I've now got bespoke orders booked in for months in advance! Jen has helped me realise I can trust my own instincts, and she has a brilliant and gentle way of helping you figure out what you need the most in each season of your life and business.

Jen's coaching style is gentle, encouraging, insightful and honest. Working with Jen has been such a joy! I've learnt so much about how I work best and how to manage my time in my own 'unconventional' way.

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I always left each call feeling more grounded in myself, and with a renewed and confident sense of where I wanted by business to be heading. I love her gentle approach, as a fellow introvert her honest and insightful way of working was such a good fit for me. She always had words of encouragement that helped me untangle what my gut feelings were trying to tell me. I've gone from wanting to feel more stable in my business when we first started working together to being booked up for months and now navigating how to manage a growing list of potential customers looking to work with me. It really has been a wonderful investment in both myself and my business!

Alice Stewart of Alice Stewart Jewellery

Jewellery Designer


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When I first started working with Jen I felt like my ideas were planets flying around a universe with no direction. Now I feel like these ideas are connected, ordered and yet can flow with ease and grace

I knew from the moment I spoke to Jen that she would be amazing for me and my business. It was a gut feeling really. She has such a calm and gentle manner which instantly makes you feel the security needed when running your own business, but also gives vital practical advice to support your growth.

From the very first call we had together, the financial and monetary insights Jen gave me has been a game changer. I remember Jen speaking about rooting ideas into a strong foundation and as I did that it provided this platform to leapfrog growth and success - not just in a business sense but to support my clients as best as I could. She has given me permission to challenge belief systems I hold which make me a better human and as a result support all of my clients and all of my work as well.

Jen is kind, gentle, and calm and yet within this feminine nurturing nature, there is a power that comes through to support wild change.

When I first started working with Jen I felt like my ideas were planets flying around a universe with no direction. Now I feel like these ideas are connected, ordered and yet can flow with ease and grace.

Rachel Cruickshank of Rachel Cruickshank

Women’s Health Coach


If you want someone to help you build a slow, sustainable business on your own terms away from the noise of Instagram and social media, Jen can be your guide

I decided to work with Jen as I was feeling like I was stagnant and I needed somebody to support me to make some big changes that I didn't feel like I could do on my own. I had been listening to Jen's podcasts and using her resources for a while and I wanted the clarity she always seemed to bring to my own situation.

Through working with Jen I've managed to unstick myself from doing the same thing over and over and expecting things to change. I've grown the confidence to actually let myself believe that I can be a mentor to others whereas before I was experiencing definite imposter syndrome and was unconsciously telling myself that I wasn't allowed. Jen helped me to push out of that. I've also realised how much I actually get done between our calls as our check ins are often a celebration of progress.

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Jen’s approach is gentle and encouraging. She makes space for you to explore and expand ideas and provides clarity. The focus is very much on me as the coachee and my ideas, when asked she'll give advice but will never impose her opinion.

If you want someone to help you build a slow, sustainable business on your own terms away from the noise of Instagram and social media, Jen can be your guide. She's gentle and encouraging and will never make you feel like there's things you aren't doing that you should be. She celebrates and respects everyones unique business journeys and needs from their business.

Sarah Boyle of Positively Productive

Productivity Mentor


Jen gives you permission to want what you want, and the courage and next-steps to move towards it.

Jen is incredibly wise and kept me out of the weeds and on my path. What a gift!
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I decided to work with Jen because I wanted a partner, some reassurance and another set of eyes.

Throughout my time working with Jen I have been reminded, time and time again, that there are many things outside of my control, and many things within it. And to choose to focus on what's within it! Because I'm a non-traditional business owner, it has been easy to doubt myself. Jen helped me double down on self-trust and gave me permission to take up space with my ideas.

Jen’s coaching style is grounded, calm, reassuring, and no-nonsense. Jen is incredibly wise and kept me out of the weeds and on my path. What a gift!

Jen gives you permission to want what you want, and the courage and next-steps to move towards it. She's both an incredible resource, and a trusted ally in hard times. I couldn't have asked for a better partner as I moved through the pandemic while in the early stages of my business.

Laura Holway of Laura Holway

Coach


I’d say that Jen is magic! I can come to her with something I’ve been struggling with for a long time and she’ll ask a few questions and all of a sudden everything becomes clear. It’s incredible.

I invested in coaching with Jen as I felt I needed help to work out what to focus on and how to move forward towards my goals. I decided to work with Jen because I really felt her approach resonated with me and would be able to help me move forward.

The biggest thing I’ve learned from our work together is that I actually have all the answers. I just needed some help to get at them. I've always looked to experts or outside sources to give me instructions or answers but working with Jen helped me to realise I already know what's right for me and my business.

Jen's coaching style is gentle, encouraging and supportive. She's been amazing at cheering me on and helping me to see how much I've achieved rather than always looking at how much further there is to go. She's wonderful.

I'd say that Jen is magic! I can come to her with something I've been struggling with for a long time and she'll ask a few questions and all of a sudden everything becomes clear. It's incredible. She gleans so much information from what I say and helps me get to the core of the issue. Jen is truly amazing!

Tanya Rodgers of Me & Spirit

Designer & Illustrator


Choosing to work with Jen was the single best decision and investment I have made ever since I wanted to start a business. I only wish I had done it sooner and saved myself a lot of hassle, energy, and time.
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I decided to work with Jen as I was feeling lost and overwhelmed and I was tired of going around in circles by listening to all the conflicting advice on the internet and 'salesy' marketing. The way Jen speaks about business and life felt just right and in alignment with how I want to feel in my business and life. Jen's way of approaching things, slowly & intentionally, and setting clear boundaries while doing our best work really spoke to me. Her gentle support was all I needed to figure my answers out and find a home within myself. Also, the way she shows up, takes up space, and be herself while holding space for her clients was the reason I chose her to be my cheerleader.

Since working with Jen I have learned to believe in myself, trust my instincts, and really own who I am instead of outsourcing my vision and building something that I was not proud of. I have become more of myself, really. I discovered how it is, in fact, possible for me, too! The best part was the way she always believed in me and my work especially when I myself couldn't as it led me to keep going and not quit on myself or my dreams.

Jen’s style is gentle, encouraging, and warm. After our calls together, I always left feeling energised and excited to do the work I was feeling called to do.

Choosing to work with Jen was the single best decision and investment I have made ever since I wanted to start a business. I only wish I had done it sooner and saved myself a lot of hassle, energy, and time. Jen is going to be with you every step of the way and help you figure out what matters the most to you in your business and in your life, how you can make that happen, and stay the course when things don't turn out the way you want them to. Having her support by my side every time I felt like everything was falling apart was simply amazing.

Hira Sameer Ahmed of Hira Sameer Ahmed

Creative Coach & Artist


I can’t begin to express the shift and growth the last six months have brought my way; I now consistently earn more than any previous job I’ve ever had, which I truly never thought would be possible.

Jen’s style is just as warm, supportive and insightful as I knew it would be. Every session has left me on a high!

I invested in working with Jen because I knew I needed a voice that spoke my language to help me work through my business. There was so, so much "advice" out there that didn't connect with how I needed my working life to be. Sleepless nights and stress obsession had shattered my health and I knew Jen would not only be able to understand why my mental stability needed safeguarding, but also help me walk through the sustainable ways to make this a reality.

Since starting out with Jen I've learned to listen to myself before I look to the words of others, and that I can thrive without compromising the mental health I've worked so hard to rebuild. I can't begin to express the shift and growth the last six months have brought my way; I now consistently earn more than any previous job I've ever had, which I truly never thought would be possible.

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Anna Considine of Anna Considine

Photographer & Content Writer

Jen's style is just as warm, supportive and insightful as I knew it would be. Every session has left me on a high, as her guidance is intuitive and in touch with my individual needs, rather than promoting a hustle lifestyle my health can't allow.

I would encourage you to work with Jen if you are looking to build a business and life that is run by you, and not your fears. She has helped me to live with my business, without living for it.


Jen is like having a business bestie to encourage you in the difficult moments and help you unlock the ideas that you were too scared to say out loud. She’ll help you make things happen that you didn’t even know were possible.
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I was very unsure about the direction that I wanted to go in when I was starting my freelance business. I'd heard about Jen's great work from other clients of hers on Instagram and knew she was going to be the right coach for me.

Jen has given me such great advice as I've pivoted my business over the last couple of years and transitioned out of full time employment. She's given me the confidence to go after my goals and dreams in a way that works best for me and to stop comparing myself to everyone else. I feel reassured that the vision I have for my business moving forward is the right one for me and I would never have expected to feel this way when we first got started.

Jen’s coaching style is empathetic, supportive, encouraging, and a gentle nudge rather than an overwhelming push. Jen is like having a business bestie to encourage you in the difficult moments and help you unlock the ideas that you were too scared to say out loud. She'll help you make things happen that you didn't even know were possible.

Holly Landis of Holly Landis

Copywriter & Digital Marketer


Throughout my year of working with Jen by my side, I have discovered myself and who I am.

Jen will help you uncover what it is you want out of your life and how your business can facilitate that need and she is all about living the life that is right for you.
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I decided to work with Jen because i was lost and needed some help and support. Throughout my year of working with Jen by my side, I have discovered myself and who I am. When I listen back to my first session with Jen, I was like a lost child, frantic and unclear and I remember asking Jen: “what do you see when you look at me?" Jen is a wise soul who can decipher situations with the ease and grace of someone with many more years behind them, helping you find clarity in those sometimes messy situations. Judgement free and with an open heart, Jen has guided me through this period of self discovery with kindness and compassion.

I would describe Jen’s coaching style as honest and non judgemental, Jen asks questions that help you find the answers rather than leading you to the answers and I never once felt pushed in a direction I didn't want to go.

I would recommend working with Jen if you are looking for some guidance in how to create the life you want for yourself. Jen will help you uncover what it is you want out of your life and how your business can facilitate that need and she is all about living the life that is right for you.

Bex Partridge of Botanical Tales

Floral Artist


If you want to be the most brilliant version of yourself get coaching with Jen. She’ll give you the space and encouragement to work out who that is. She also has the business expertise and common sense to help you figure out how to put it into practice. It’s also great to have a safe and encouraging space to admit to your greatest fears as well as your biggest dreams, because that’s a powerful place to build a successful business from.

I knew I could really flourish if I worked with Jen. I'd listened to her podcasts and consumed her content and had got a real sense of her. I knew that she had the right mindset, level of curiosity and wisdom to help me develop my business and overcome some of my own insecurities. I also knew that she'd helped many business women I admired to build really successful online communities. I needed help with that and was struggling to find meaningful advice about it.

Since working with Jen I’ve discovered that I know what I'm doing. That my instincts about my business are bang on. But Jen has given me the confidence to act on those instincts.

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I've discovered that by showing up as myself in my business and being willing to experiment, I can develop a business that is unique and really meaningful that will attract the kind of clients I want to work with. I'm realising that yes, it's hard work and scary being truly authentic in your work, but the pay off is huge if you stick at it. I'm more and more convinced that being brave and trying things and being willing to fail yields incredible results. I think I'm much more confident and assured about my business since I started coaching with Jen and I've got some really brilliant successes (events, workshops, great clients, a podcast series) under my belt to be really proud of.

Jen’s coaching style is very creative and very instinctive. She absolutely supported me in building my own vision by asking the right questions. Her words of support and wisdom helped me build the confidence that I needed. She just knew how to say the right thing at the right time, without interfering. She gently guided and encouraged. It was powerful. I think this approach helped me develop a deeper confidence in my own decision making about my business which is really going to help me going forward. She's really helped me to trust my own instincts in business. Also her fantastic understanding of the online world I'm working in was absolutely invaluable.

If you want to be the most brilliant version of yourself get coaching with Jen. She'll give you the space and encouragement to work out who that is. She also has the business expertise and common sense to help you figure out how to put it into practice. It's also great to have a safe and encouraging space to admit to your greatest fears as well as your biggest dreams, because that's a powerful place to build a successful business from.

Katya Willems of Easyinstamcr

Instagram Coach


Working with Jen has honestly been the best investment I have made not just in my business, but in myself too. If you’re ready to start thinking bigger, take up the space you deserve and let go of the beliefs that are holding you back, choosing to work with Jen is a great step forwards.
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Sophie Cliff of Sophie Cliff

Happiness Coach

I invested in coaching with Jen because I knew I was ready to make a change in my own life. I had spent almost a decade working in the corporate world and I was starting to realise that I wasn't happy spending 60 hours a week building a business for somebody else while my own life took a backseat.

I had been blogging for a few years and had some ideas bubbling under the surface, but lacked the confidence and vision to start building a business on my own terms. I loved that Jen had a gentle but pragmatic approach, and I knew from following her online for years that she really practiced what she preached in terms of living a purposeful life while also running an impactful business.

I genuinely feel like a completely different person since Jen and I started working together 6 months ago! When I listen back to our first call together I can really see just how much my confidence and belief in myself has developed in such a short space of time. I am more comfortable claiming the space I want to take and am much more confident in my abilities and vision for my business.

Jen has helped me to cut through all the noise in my mind, set a clear vision for my business, and start taking the necessary steps to make that vision a reality. She has guided me during tricky moments, championed my success along the way, and asked the right questions to help me unlock the next steps.

Working with Jen has helped me to think bigger, question unhelpful beliefs and realise that I have something useful and meaningful to offer the world. She has also helped me to evolve my approach to business by letting go of some long held corporate ideas and adopting a more authentic, purposeful and entrepreneurial spirit.

What I have loved about working with Jen is that her style is very gentle and encouraging, while also being rooted in reality. She has a knack for asking questions that open up so many new avenues in your brain, but is also pragmatic enough to turn those big ideas into practical actions, which I really valued.

I felt instantly comfortable with Jen, and was able to be vulnerable and honest with her in a way that helped me to take some big leaps forward during our time working together.

Working with Jen has honestly been the best investment I have made not just in my business, but in myself too. If you're ready to start thinking bigger, take up the space you deserve and let go of the beliefs that are holding you back, choosing to work with Jen is a great step forwards. Jen will listen to you, champion you, and help you move forward with empathy, humour and guidance.


Since working with Jen I have discovered a new me. A courageous person, who is not afraid to show her point of view and her work, no matter what.

Working with Jen is one of the best investments you can do in your business because you’ll come out so much stronger and focused afterwards, ready for the emotional rollercoaster that comes with being a creative entrepreneur

I heard Jen on a podcast episode and there was something in her way of speaking about her experience and her work that really resonated with me. Her voice was very personal and made me feel secure. I knew right then that she would be the perfect coach to help me make a very difficult transition - to put a past career behind me for good and to embrace a new future.

Since working with Jen I have discovered a new me. A courageous person, who is not afraid to show her point of view and her work, no matter what. I also discovered a business that is different from what I had imagined in the beginning. I learned a few welcome skills, crucial to building my new healthy eating mentoring business but first and foremost, I learned how to keep showing up for my dreams even during the "downs", not just the "ups". Oh, and, last but not the least, I learned to forgive myself for not being as organised as I wished I was!

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Jen's coaching style is very engaging in a positive, always constructive, way. Thought-provoking but never aggressive. Jen made me look deep inside my mind and my emotions, and progress in the right direction but she never forced me into a place I was not ready to occupy.

Working with Jen is one of the best investments you can do in your business because you'll come out so much stronger and focused afterwards, ready for the emotional rollercoaster that comes with being a creative entrepreneur.

Sílvia Almeida of Glow Chef

Healthy Eating Mentor


Having Jen on my side is priceless. She cheers me on and she always brings me back to what I know and value when I find myself getting lost in the doubts and impostor syndrome.

If you resonate with Jen’s message and philosophy, and you’re willing to go deep into how you feel about your business, then you won’t regret working with her.
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Ruth Poundwhite of Ruth Poundwhite

Writer, Podcaster, & Creative Business Mentor

I've been running my business for a long time but felt that I could really benefit from having someone like Jen in my corner. I knew after following her for years that she shares many of my values, which is really important to me after investing in coaches in the past who I didn't feel "got me".

Having Jen on my side is priceless. She cheers me on and she always brings me back to what I know and value when I find myself getting lost in the doubts and impostor syndrome. She helps me dig beneath the surface worries and get down to the heart of any issue I'm facing. Ultimately she lets me know that I'm not alone and that I can do this, and that's something I think we can all benefit from when we work for and by ourselves.

Jen is reflective, empowering, thoughtful, encouraging and always kind. If you resonate with Jen's message and philosophy, and you're willing to go deep into how you feel about your business, then you won't regret working with her.


Business is not something anyone does alone. We all need support in different ways, and Jen is a master at holding space for others. Sometimes it was the simplest words out of her mouth that made the biggest impact on me.

I decided to work with Jen when I'd just come out of a big project and knew I was pivoting back to my own business and focusing on my coaching practice. I had a clear idea of what was immediately ahead, but I also knew I needed support. Hearing Jen on 'Letters from a Hopeful Creative' made it clear to me this is someone whose approach to business is one that I respect. I didn't need to shop around once I found Jen.

Business is not something anyone does alone. We all need support in different ways, and Jen is a master at holding space for others. Sometimes it was the simplest words out of her mouth that made the biggest impact on me.

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Anne Stark Ditmeyer of Anne Ditmeyer

Designer, Coach, & Consultant

When you work alone you don't always see progress like someone from the outside. Between sessions I didn't feel like I'd done as much as I wanted to accomplish, but then by the time I'd be catching Jen up, I realized I really had done a lot. She helped put things in perspective for me.

Jen did so much to support my mindset as well as the practical side of business. She was a true accountability partner and someone who always had my back even when I'd question myself. She supported me in ways I didn't even know I was looking for support.

Talking to Jen is like talking to an old friend. She shares her own experience when it's relevant. She encourages you to own who you are. I always looked forward to days when I had calls with Jen. Just having someone to check in with made a world of difference in my business.

Don't expect Jen to have all the answers. She's there to support you as you do the work. At the end of the day that's a million times more powerful than someone who pretends to have all the answers.


Jen manages to be both down to earth and completely non-judgemental in her coaching style. I felt that I could say anything, admit to any fears, talk about any problems in our calls and that there would be a compassionate and wise response.
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Jane Lindsay of Snapdragon Life

Artist, Writer, & Gardener

I came across Jen's work when I was a point in my business where I knew change was necessary but I didn't know the shape of that change. I liked the way that Jen wasn't prescriptive, that the people who had been through coaching with her were all very different, very individual, and that there was obviously not a cookie cutter approach to problems.

Through working with Jen I have learned that I needed to give myself space to allow my ideas to form and that I needed to stand back a little, rather than rushing on and getting in my own way. I discovered that I have a good sense inside of what kind of business I want and I have learned not to freak out so much that it is a very different kind of business.

Jen manages to be both down to earth and completely non-judgemental in her coaching style. I felt that I could say anything, admit to any fears, talk about any problems in our calls and that there would be a compassionate and wise response.

Working with Jen will shift a lot of things, so be prepared to change in ways you might not predict and also be prepared to do the work. Working with Jen is one of those experiences that seem simple and light on the surface, but are actually very deep - so there is a lot of stuff that comes up that will push you forward in leaps if you have the courage to let it.


What Jen does brilliantly is help you to figure out your own way. She has a talent for holding space for you, and asking you just the right questions so that the next step suddenly feels far easier than you expected.

My baby was six months old, I was deciding whether to return to my job as a science writer once my maternity leave came to an end, and I felt that there was no better time to pursue my own business ambitions. I wanted to work with Jen because whenever I listened to her podcast I found myself nodding along with whatever she had to say, and I appreciated her energy and humour.

When I started working with Jen I didn't know how I wanted to move forward really. I had a blog, I had been a journalist, I loved working online, but I didn't know what I wanted to build out of all those different pieces. I was also very sleep deprived, which doesn't lend itself well to good decision-making!

What Jen taught me, and then reminded me of every time we spoke, is that I had permission to go at my own pace. She held space for me to sandbox ideas, change my mind all the time, and ramble incoherently about how tired I was. And whenever I got frustrated by my perceived lack of progress she would gently nudge me back in the right direction again.

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Jen always brought such lovely, friendly, creative energy to our calls. Even on days when I felt downbeat and uninspired, an hour talking with Jen would set my mind buzzing happily again. Her natural excitement for creative work is completely infectious!

What Jen does brilliantly is help you to figure out your own way. She has a talent for holding space for you, and asking you just the right questions so that the next step suddenly feels far easier than you expected. By the end of our time working together I had re-launched my newsletter, gained a lot more clarity and direction for my work, and even written and launched my first eBook. All things that felt enormous and impossible to begin with, but have actually happened with great ease and simplicity. Jen can hold the space for you, and give you the confidence to step into it on your own terms.

Lizzy Harley of Song Of The Stitch

Writer


You feel like the only person in the world in your sessions with Jen, she listens so intently and plays back what she thinks is going on with such insight.

Jen will be your biggest supporter and she’ll work with you to find a way to make your dreams come true.
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Jane McCarthy of Jane McCarthy

Blogger & Writer

I invested in working with Jen as I needed help to distill all of my jumbled thoughts and the ideas I had into a plan of action. Since working with Jen I feel so much more certain of what I want from the future. I started out with a desire to work for myself to bring about better work/life balance and I finished our work together with a real understanding of what lights my fire and the work I really want to do in the world, which is mainly to satisfy the creative side of me that seems to be screaming to be heard. Jen really helped me to see the value in being driven by my intuition and listening to that and I can’t thank her enough.

You feel like the only person in the world in your sessions with Jen, she listens so intently and plays back what she thinks is going on with such insight. And she’s so gentle, I experienced a difficult personal time during our period of working together and Jen really held me when I needed it most.

Jen will be your biggest supporter and she’ll work with you to find a way to make your dreams come true. If you're thinking about working with her, go for it - you won’t regret it!


Jen is a really great person to have in your corner. She understands the complicated, and sometimes emotionally wrought, intersection of business and creativity, and will help you to work through the stuff that is holding you back. She doesn’t tell you what to do, so much as guide you towards the answers you already have, which is so much more valuable. She is, in my opinion, the perfect creative coach!

Having followed Jen online for a while I trusted her practical expertise, but also knew from her content that she would be supportive emotionally as well. It can be very lonely working for yourself, and I wanted someone to talk things over with, and to get a second opinion from when I wasn’t feeling sure of my own. I knew she would be encouraging, and push me when necessary, but would also understand the things I struggle with and not dismiss them out-of-hand.

Over the past year working with Jen, my mindset has completely shifted. When we started working together I was a freelance copywriter, taking whatever jobs came my way and massively undercharging for them. I’ve just rebranded and relaunched as a brand storyteller for thoughtful creatives, and I couldn’t have done it without her. 

Fiona Barrows of Fiona Barrows

Brand Storyteller

I now see myself as a creative business owner, and have a real determination to make things work, and, most importantly, a belief that I can. I’ve gained so much clarity around what I offer, and feel like I have a much clearer path forward. I always leave our sessions feeling energised, and ready to crack on with whatever it is we’ve just discussed.

Jen is amazingly supportive. She’s very gentle, but also very wise. She has an amazing knack for saying exactly what it is I need to hear in that moment. She really believes in embracing the season you’re in, and not pushing for answers, but is also great at helping you work out the next steps you need to take. You gives fantastic feedback on everything I send over, and I really value her opinion and judgement.

Jen is a really great person to have in your corner. She understands the complicated, and sometimes emotionally wrought, intersection of business and creativity, and will help you to work through the stuff that is holding you back. She doesn’t tell you what to do, so much as guide you towards the answers you already have, which is so much more valuable. She is, in my opinion, the perfect creative coach!


An hour with Jen is like having a chat with the most supportive friend you can imagine. She gives you the space to get it *all* off your chest; to sense-check projects and ideas; to confide any worries... and then she gently helps you to find your way through whatever might be holding you back. She never pushes her own methods onto you, but helps you to figure out what you need for yourself.

I know that running your own business - while rewarding - can be lonely, especially in the early days. As I started to set up a new business, I wanted someone who would support me no matter what. Jen undoubtably does that. I loved (and still love!) her calm style, her thoughtful advice, and positive approach.

Jen has taught me the value of setting myself up to succeed, every single day. This has allowed me to create a business and a life that works for me, and by making space for any 'off days', I rarely lose faith in myself and my work. The shift in how much I believe in my work has been amazing; it's allowed me to move away from numbers / time-related goals, and instead I enjoy the journey.

An hour with Jen is like having a chat with the most supportive friend you can imagine. She gives you the space to get it *all* off your chest; to sense-check projects and ideas; to confide any worries... and then she gently helps you to find your way through whatever might be holding you back. She never pushes her own methods onto you, but helps you to figure out what you need for yourself.

Jen is such a huge source of encouragement, and because she understands the online/solo/creative business world, it means so much to have her there to listen, and talk through any wobbles. My past business experience meant that, technically, I probably could have managed without a coach over the last year, but I am so so glad that I invested in Jen anyway. Her support is invaluable; having a someone in your corner can make all the difference to how much you enjoy being a business owner. Jen's belief in me has given me confidence when I have needed it most and I am so grateful to her.

Joanne Becker of Be Stubborn

Business Coach


If you’re stuck and want a safe space to voice ideas and dreams and get the support to develop a clear road map and structure to progress, Jen is for you!

I invested in working with Jen because I was unsure how to make my creative business financially profitable and knew that working with a coach would help me look at my business from a different angle.

Jen is great at empowering you to trust your intuition, build on your strength and discover the answers within. She has a wealth of experience working with lots of creative entrepreneurs and hence really understands how to help you break down barriers - both external as well as internal ones.

Jen's approach is warm, kind, encouraging and empowering. If you're stuck and want a safe space to voice ideas and dreams and get the support to develop a clear road map and structure to progress, Jen is for you!

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Kimberly Espinel of The Little Plantation

Food Photographer, Stylist, & Blogger


I’ve changed immensely since working with Jen. In the beginning it all felt utterly impossible, I was stuck in a rut and didn’t know what to focus on and what to leave behind. I’ve learned to stop watching what everyone else is doing and to put my energy into a business that better serves me and the way I work.

If you’re looking for clarity in your business and a little extra push, whether its launching something new or changing direction, working with Jen is like having a knowledgeable friend on hand, there to steer you and cheer you on.

Tiffany Grant-Riley of Curate & Display

Interior Stylist & Design Blogger

I decided to work with Jen because I'd arrived at the point where I needed to invest in myself, in my confidence and find greater clarity and direction for my business. I've changed immensely since working with Jen. In the beginning it all felt utterly impossible, I was stuck in a rut and didn't know what to focus on and what to leave behind. I've learned to stop watching what everyone else is doing and to put my energy into a business that better serves me and the way I work. I've realised that I'm persistent and not afraid to show up and do the work, even when it feels like everything is working against me.

Jen is quietly strong, if that makes sense She's very supportive but isn't afraid to ask the questions you'd rather avoid. She pushes you to evaluate yourself - how you approach your work both practically and emotionally and pick it all apart until you can start to see a clear path in all of the mess. She won't do the work for you - only you can do that, but she's very good with impartial support and guidance. Over the course of the sessions you build up a relationship of trust and that's such a valuable thing to have when you're working on something so important.

If you're looking for clarity in your business and a little extra push, whether its launching something new or changing direction, working with Jen is like having a knowledgeable friend on hand, there to steer you and cheer you on.


Jen is the creative coach you have no idea how deeply you need until you invest in her. She gives back 110% by helping you dive deep into yourself and the heart of your business. She has transformed my mindset and how I approach my business in ways that no one else talks about.

I have been following Jen for a long time. I was an early reader of her blog and listener to her podcast and I just knew that I'd love to work with her some day. Working with Jen has helped me identify the ridiculous expectations I put on myself, and how that actually limits me. Jen has helped me learn how to free myself of those imposed limitations that hold me back, and instead adopt mindsets and strategies that consistently allow me to show up and move forward.

Jen's coaching style is gentle and personable. Talking to Jen feels like talking to a friend who you can trust and share the honest things you're struggling with. Jen listens to everything you share, and always has something that will help guide and direct you in the right direction. I don't have many creative friends, and I didn't realize until talking with Jen how nice it is to talk to someone who understands what it's like trying to build your business. Jen understands the struggle and makes sure you see the good things that are actually happening.

Jen is the creative coach you have no idea how deeply you need until you invest in her. She gives back 110% by helping you dive deep into yourself and the heart of your business. She has transformed my mindset and how I approach my business in ways that no one else talks about.

Skylar Starbuck of Skylar Rain Photography

Wedding Photographer


Jen offers a 100% safe space, free of judgement, to explore what’s going on in your head that’s holding you back. Not only does she offer hands-on tactics and tasks to break down the barriers within your mind but also offers a welcoming and understanding ear to your issues.
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Lucinda Burgess-Farwell of Eileva Studio

Creative Director & Designer

I coached with Jen because wanted some help gaining clarity on my journey to where I see my business heading in the future. Together we uncovered some blocks I was still holding with me from working on a retainer basis around time being money, even though I now work on more project-based work. It's helped me recognise that I should be charging for value as opposed to time, and we worked together on a calendar strategy to ensure I'm never over-worked and still meet my financial goals.

Jen is suuuuper personable! It feels like you're confiding in an understanding friend. We all do it, but if your friends aren't self-employed they don't totally get it, there were a few times Jen would suggest questions and whilst answering I'd realise I'd never said these things out loud and hearing them out loud made me realise how silly these limiting beliefs actually were. She's very gentle in her approach, so much so you don't even realise what is being unearthed within you until you're saying the words yourself. 

I love Jen's coaching style because it requires you to do the inner work, and it feels much more rewarding to feel like you're working together like that. Jen offers a 100% safe space, free of judgement, to explore what's going on in your head that's holding you back. Not only does she offer hands-on tactics and tasks to break down the barriers within your mind but also offers a welcoming and understanding ear to your issues.


Over the six months of working with Jen I formulated a business, launched it and became booked out. She helped me formulate my niche, to double down on what I’m good at, to work out what I could actually do. She made me believe that I had value to offer and kept me focused even in those scary first few weeks of business.

When I very first got in touch with Jen I had a half-baked idea and a pipe dream of leaving my corporate job. It felt so big and scary and something that wasn’t even really real, but I wanted to invest in coaching as a way of getting accountability and forcing myself to actually make this thing happen. So many people I respect and have looked up to have worked with Jen, so I knew I would be in safe hands.

When I first started working with Jen I didn’t really have a clue what I was doing, or what I was going to do. And over the six months of working with her I formulated a business, launched it and became booked out. She helped me formulate my niche, to double down on what I’m good at, to work out what I could actually do. She made me believe that I had value to offer and kept me focused even in those scary first few weeks of business.

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Kayte Ferris of Simple & Season

Marketing Coach & Blogger

The more you get to know each other, the more Jen is able to evolve to what you need. I’ll admit that when I first started the coaching process I wasn’t really sure what to expect and kind of just wanted someone to tell me what to do! But Jen was great at helping to draw things out of me that I didn’t even know were there.

If I hadn’t worked with Jen there’d be no way that I would have had the successes I’ve had this year. She’s helped me not only with dreaming up what my business actual is, but also with practical things that have helped me to get clients. I’ll admit that there were times during the first weeks after launch that I never thought I’d be able to write that I’d be booked up by the end of the year, but Jen helped to keep me focused, and her steadfast belief in me got me through and out the other side.


If you want to make big changes to your life then you HAVE to work with Jen, she will help you uncover your real dreams and build your confidence to make it all happen.
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Ruth Hoskins of Ruth Hoskins

Creative Business Coach

When I heard Jen's podcast, every word she spoke resonated with me in a way like nobody ever had before. It was like she read my thoughts! As soon as I listened to two episodes I knew she was exactly what I needed, when I needed it.

I think Jen vocalises everything I had been thinking about my creative business and how I wanted it to serve me. But I honestly didn't realise that there was another, softer and more human way. So I felt enlightened. She's given me the courage to keep pushing on after a break away, because I respect Jen so much I want to do my best for her as well as for me. She's like the business wind beneath my wings.

Jen is supportive, focused, gentle but firmly rooted in awesomeness and with a human (but realistic) way of looking at business.

If you want to make big changes to your life then you HAVE to work with Jen, she will help you uncover your real dreams and build your confidence to make it all happen. She's the queen of coaching!


Jen’s coaching style is intuitive, soulful and laid back. She has a wealth of personal experience to draw on, and is there to be your biggest cheerleader even when you are not ready to believe in yourself.

I hired Jen because I needed accountability and guidance for helping me figure out where to go next on my journey. Through working together I discovered that I'm the one that has to have the answers and Jen can't magically give me them but she is a brilliant guide through it all, asking the right questions and listening actively to know what the best way to help you is.

Jen also seemed to know before I did that I needed more time and I appreciated that it never felt like I was rushed into anything (even though I often wanted to rush and plan!)

Jen's coaching style is intuitive, soulful and laid back. She has a wealth of personal experience to draw on, and is there to be your biggest cheerleader even when you are not ready to believe in yourself. She is a wonderful helping hand for every part of your journey and I would recommend her wholeheartedly.

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Giulia Mazzola of Giulia Writes

Writer & Blogger


Within two days of my launch I’d booked up for the next two months. Without Jen’s insight and encouragement, I’d never have taken this leap. She’s truly in the business of making dreams come true, and I don’t know what I’d do without her.
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With Jen's support and encouragement, I did the unthinkable and launched a whole new facet to my online work. She talked me through all the steps from mailing list, marketing and launch to the practicalities of scheduling and backend support. She was there for all my moments of panic, confusion and celebration.

Within two days of my launch I'd booked up for the next two months. Without Jen's insight and encouragement, I'd never have taken this leap. She's truly in the business of making dreams come true, and I don't know what I'd do without her.

Sara Tasker of Me & Orla

Writer, Photographer, & Instagram Coach


Jen’s helped me see exactly what steps I need to take to move forward, and dig deep into exactly what it is that I want to spend my time on. She made me feel confident in myself, and like I had a very clear path on where I needed to go next.

I came to Jen because I wanted to move past a plateau in my income and gain some clarity on how I could move forward within my business. I can't begin to explain how much I've learned from working with Jen. Jen's helped me see exactly what steps I need to take to move forward, and dig deep into exactly what it is that I want to spend my time on. She made me feel confident in myself, and like I had a very clear path on where I needed to go next.

Jen is kind, caring, enthusiastic, and extremely knowledgable. Jen is truly one of the most inspiring women I've ever come across. She clearly loves what she does, and is a master at her craft. Before our session, I felt like I was a bit lost, unsure of what to do next, and feeling quite a lot of deep rooted fear. Thanks to our session I know exactly what my next steps should be for my business! I cannot recommend her enough, and I'll certainly be booking a session with her again soon.

Olivia Bossert of Olivia Bossert Photography 

Photographer


If you want to change your life and business in a way that you’ve never envisioned before yet feels so incredibly right, work with Jen.

With Jen by my side, I now know that I’m capable of being the bravest version of myself, that I’m not defined by anything other than myself and that I’m making moves far bigger than what my inner critic will have me believe. She’s helped me change into a more focused, content and capable business owner (and human!).
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I decided to work with Jen because as a coach myself, I know how to guide and help others to feel confident in their life and business but I was stuck when it came to myself. I'd been consuming and devouring Jen's content for years until I finally hit breaking point and knew I needed to invest in working with her. We had a Laser-Focused Session and within 5 minutes of talking with her, I knew I needed to have in my life for longer so I booked into her 6 month programme there and then.

Throughout my time with Jen, I've learned and discovered far too much to put into coherent words but the biggest shifts she's helped me made has been with my mindset, without a doubt. Before, I was doubting every decision I was making; constantly thinking I was a failure because I didn't do X or Y or felt like I should just give up and get a normal 9-5. But with Jen by my side, I now know that I'm capable of being the bravest version of myself, that I'm not defined by anything other than myself and that I'm making moves far bigger than what my inner critic will have me believe. She's helped me change into a more focused, content and capable business owner (and human!).

Jen's coaching style is laidback, purposeful, personable, and gets the job done without any 'tough love'. There's no manipulation or intimidation which can be prevalent in the coaching industry which is something we both go against. Our conversations feel like two pals putting the world to rights whilst sorting out one of the pal's shit.

If you want to change your life and business in a way that you've never envisioned before yet feels so incredibly right, work with Jen.

Lola Hoad of Lola Hoad

Creative Coach, Writer, & Podcaster


Before I started working with Jen, I felt overwhelmed - I lacked the confidence and clarity to transform my creative work and life. In just the first 3 months of working with Jen, I launched a new brand from scratch that represents not only what I can do, but that is also deeply aligned with who I am. Without Jen’s help and encouragement, I would not have taken this leap.

When I started working with Jen, I'd struggled for months to articulate what I wanted to accomplish with both my business and creative expertise. I had followed Jen's blog and podcast for a while, and her content was the only coaching resource that really resonated with me again and again because of her integrity. I wanted to build on the momentum that her free content and exercises has already given me by working with her one-on-one to help me build a business which had integrity at its core. I was interested in transitioning from freelance design work to starting a creative business that represented not only what I was able to do, but what I believed in, too - and Jen's expertise and support was exactly what I needed.

Before I started working with Jen, I felt overwhelmed - I lacked the confidence and clarity to transform my creative work and life. In just the first 3 months of working with Jen, I launched a new brand from scratch that represents not only what I can do, but that is also deeply aligned with who I am. Without Jen's help and encouragement, I would not have taken this leap.

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Throughout my time working with Jen, I've learned to trust my process of turning my ideas and aspirations into clear objectives and results. Jen has helped me map out the first 12 months of my new business in an intentional, detailed and smart way. It really helps me to have a clear strategy with set objectives and key results - but thanks to Jen's guidance, I now also have the confidence to listen to my intuition, experiment and make discoveries every step of the way moving forward.

The most incredible thing about Jen's coaching style is that she builds your confidence in your own abilities by giving you the space to come up with your own ideas. Jen also knows exactly when to step in to help you uncover what's not clear to you yet by asking you the right questions, and recommending you the right resources.

It's important to have someone to speak with honestly about your creative work and life - someone who understands and has experience of what works in the creative industry you work in, and someone who has built her own business in a way that works for her. And Jen is just that. For me, working with Jen has been a mind-blowing, life changing experience that really got to the heart of the creative work and life I want to live - and working with Jen can be that for you, too! I can't imagine working with a different creative coach after working with Jen, and I highly recommend working with her.

Lallu Nykopp of Essentially Lallu

Designer & Brand Mentor


Working with Jen is an absolutely worthwhile investment. With all of the noise creatives have to face, having such a welcoming presence to hold space for you and guide you along your entrepreneurial journey is such a relief.

Iris Rankin of Project Intention

Intuitive Coach

I wanted a place where I could comfortably unpack all that was unfolding in my coaching practice, to recognize the resources I already had and to have the space and clarity to prioritize what was needed. I can wholeheartedly say I've gotten that in working with Jen. Sometimes what you need is just someone to listen and acknowledge you're in this together.

Working with Jen is like having a friend alongside you who will hold you accountable to what you're looking to build. Having her there takes some of the loneliness out of the entrepreneurial journey, and it's good to know she has your back when you're feeling out of sorts. I just wished we lived in the same place!

It's clear from everything Jen does that she's the real deal. Her message is based on integrity and staying true to exactly what you and your business needs (rather than just what you think you should need), and I've felt that message woven into all of our coaching together. She's just as calm, level-headed and warm as she seems on her podcast.

Working with Jen is an absolutely worthwhile investment. With all of the noise creatives have to face, having such a welcoming presence to hold space for you and guide you along your entrepreneurial journey is such a relief. You'll get the reassurance that you are on the right path no matter how it looks on the outside and the clarity to recognize what you and your business need next.


Jen’s the kind of coach who gives you everything - it’s an investment worth making!

I know a lot of people who had gotten coaching from Jen and I love her message, so when I decided I needed someone to help me take the next step for my creative business, Jen's was the first name on my mind.

Throughout working with Jen, I have discovered that all the answers are in me, I just have to tune everything else out, and also simplify. I tend to get in my head a lot and Jen is good at reminding you of what matters, but not in an intrusive way. I love how gently she guided me out of my utter and complete mess. 

Jen is really good at listening and asking the right questions, not in a sappy way but in a soulful, I really needed someone to ask me that question kind of way. She's also very supportive, which was one of the best parts for me because support makes me act. Just knowing someone believed in me was super helpful.

Violeta Nedkova of Violeta Nedkova

Creative Rebel & Coach

Jen is the kind of coach who will get to the heart of the matter and who really just wants to help you, any way she can. I received amazing support through our calls and via email, and Jen always knew the right resources to recommend or send me. Jen's the kind of coach who gives you everything - it’s an investment worth making!


I actually can’t believe I’m where I am now compared to 6 months ago. I was able to make huge steps in both my life and business. I’ve worked through things that were holding me back – even things I didn’t realise.

Hannah Lewis of Hannah Isabel Lewis

Illustrator

I started working with Jen as I was ready to start on my creative career and I wanted to get moving with my ideas and aspirations for the future. It was hard to get going alone though with so much unknown ahead of me. A creative business felt very daunting to take on alongside my other commitments. I needed help in breaking down goals into doable steps and to process my worries and hold backs. I also realised I needed accountability and regular check in’s to keep me on track.

I actually can’t believe I’m where I am now compared to 6 months ago. I was able to make huge steps in both my life and business. I’ve worked through things that were holding me back – even things I didn’t realise. I’m starting work on projects I honestly thought I would never get to and I’m getting a glimpse at a life I never thought I would actually lead.

Jen is basically Yoda but better looking and with proper sentence structure. Jen will lead you to answers that you already knew and will support you as you dig away at all the self-doubt, fears and worries that were covering them.


I invested in working with Jen because I knew I wanted to start some sort of business, but I didn't have clarity on what that was or how to go about it. I feel like I'm a totally different person now to when I started! I've discovered what drives me as a person, and what is at the heart of my business too. I now have a clear plan for what my business is, how I want to serve people and what I want to offer them. I've also uncovered so much about myself, how I work and what I'm capable of.

Jen is gentle, supportive, and encouraging. Jen creates a very trusting relationship and an atmosphere where you feel totally comfortable to go deep into what your working on, and you feel supported the whole time. Jen isn't afraid to ask difficult questions, and has a real knack for helping you get to the heart of whatever your working on.

If you're looking for clarity and support moving forward in your creative work and life, and you want a coach who will hold gentle, supportive and nourishing space then 100% go for it! You definitely won't regret it.

Jen is gentle, supportive, and encouraging. Jen creates a very trusting relationship and an atmosphere where you feel totally comfortable to go deep into what your working on, and you feel supported the whole time. Jen isn’t afraid to ask difficult questions, and has a real knack for helping you get to the heart of whatever your working on.

Ellen Carr of Being Change

Yoga Teacher & Blogger


The reason I invested in working with Jen is because, after running my business for over 7 years, my mind was so full of ideas and issues that I needed help in sorting them all out and Jen helped me achieve this.

Since working with Jen I've discovered that some of my ideas are more important than others. I've learned to priorities the most important things and to trust the process that I've now created for myself. I've put aside other things that are less important to me and my business. Since working with Jen, I've become less rushed into making decisions and I've allocated more time for myself.

Jen coaching style is calming and relaxing. At the end of each session I felt empowered to move on with my ideas. I would recommend Jen to anyone who is looking for someone to hold space and time for you while you work through your creative ideas for your business.

Lynn Hill of Clandestine Cake Club

Founder of Clandestine Cake Club


Whilst working with Jen, I´ve got super clear on my mission and how my projects intersect so I can be of more service to the people i want to help. I´ve become more comfortable living on my own terms, grown in confidence, spend more time on the right stuff, prioritised my focus so I´m investing energy in the right places and subsequently that´s meant I´m being much more productive in relation to my bigger vision

I started working with Jen because, although I´m one of those types that utterly loves what I do, I could feel my fire gently waning after 6 years of running my business full-throttle. I was spending a lot of time juggling many all-consuming projects, and failing to account for enough white space or giving space and attention to my bigger vision. I was feeling utterly overwhelmed and painfully shy about my bigger dreams, knackered and empty like an old dog. (Although i love dogs and animals….!) I do a number of varied things in my business and as a polymath, at times I felt unsure of where to put my focus day to day. I knew in my heart that all my projects made sense together, and had a very strong connection to my core values, but I just couldn´t find a way to clarify my message and channel the delivery so I could reach and support the right people. I´ve also been in unsavoury cohorts with self sabotage and resistance which kept me hiding away, playing small, too shy and meek to step out and too afraid to take the leaps I yearned for in my guts. I knew i wanted change and to create something more sustainable. I longed to take things to the next level and to get more focused and be more effective with my energy. I wanted to feel more comfortable and organised with my projects and offerings. And to make my coaching business “official”. I needed accountability to make things happen (excuse the pun!). Strategy was a big word for a while - creating more tangible offerings that my clients could invest in.

Dionne Elizabeth of Dionne Elizabeth

Yoga & Meditation Teacher, Creative Coach, DJ, & Writer

Whilst working with Jen, I´ve got super clear on my mission and how my projects intersect so I can be of more service to the people I want to help. I´ve become more comfortable living on my own terms, grown in confidence, spend more time on the right stuff, prioritised my focus so I´m investing energy in the right places and subsequently that´s meant I´m being much more productive in relation to my bigger vision. I had started a yoga YouTube channel just before working with Jen, but didn’t take it seriously. I was coaching on the low, but was too scared to make it official or tell anyone about it. I was doing things but keeping them secret through fear of promoting anything I was doing. My old friend, self sabotage! It had been so long since I´d been plotting long term plans in my business. With Jen’s help and support, I could free up more time to really get clear on where I was going. This has kept me focused and connected to my bigger vision and influences everything I do. Jen encouraged me to create space to take a huge step back. From everything. It has been a tremendous deep dive of a journey, re-evaluating everything. And I’m excited again! Clearer, focused and productive! My website is finally alive after years of feeling stuck, and my coaching business is up and running. I´m so grateful for her support.

Jen completely got me from the first session. I felt she saw what I was trying to do, as well as the frustrations and blocks I was feeling. She took this in her stride - was unafraid of the muddle I felt, and made me feel at ease, giving me space and support that was perfectly balanced. I felt empowered to claim my space. To get out of my own way and be bold, stepping forward when I´d previously been meek. I was reassured to do it in my own way - originality and authenticity are really important to me so I really appreciated that approach. Jen is never pushy or forceful, instead, she´s encouraging of you embracing your guts and instincts which resonates deeply with everything I do too. I felt she gave me permission to continue to embrace carving my own way, and to trust in it. I also felt held and accountable as I navigated through my resistance. I could be myself, she has a great sense of humour and I really felt at ease. I felt safe talking to her about all kinds of things. For so long I've felt very lonely as a creative entrepreneur, struggling to find genuine like-minded folks with a similar approach. She´s non-cheesy and non-snooty which I very much dig! She´s real. I´d say, the real deal. Authentic. Honest. Truthful. Don´t expect a barky egomaniac that´s going to boss you around and tell you what to do. Instead a grounded, kind and very wise person rooted in integrity who holds space for transformation, asks the right questions and guides you towards helpful tools and resources in the moments you need. Golden! Jen is able to give space to burrow deep, but is also skilled at drilling down into areas of focus that caw for attention. She gets the whole picture as well as the details.

If you’re thinking about working with Jen? 100% go for it and *ahem* “make it happen”! If you´re thinking about it, it´s a sure sign! If you want big changes, either with stuff that you´re currently working on, or a real deep dive into aligning with your your core values, Jen will hold space for it all - as well as all the interesting unexpected stuff that comes up in between! I appreciate you Jen, thank you for your work!


You will come out of the coaching experience feeling fulfilled and confident in your own abilities and your work will never be the same again (in a good way!)

Cat Byrne of Gatto Web

Branding & Web Designer

I didn't know what direction to go with my business as I wasn't happy with my working hours, the work I was doing an my client base! I wanted to make changes but I wasn't sure how to go about it and I love that Jen offered clarity and direction.

Before I started working with Jen I was constantly unsure of my own decisions and struggled to support myself. I feel now I am a stronger businesswoman and I feel more confident making the big decisions to move forward! As well as this, the way I work now has created the perfect business for me and I am no longer working ridiculous hours to keep up with client work. I am more focused and have embraced the 'work smart not hard' mentality.

Working with Jen is like having a friend who knows her stuff when it comes to running a business. She is gentle and easy to talk to and guides me to make decisions instead of telling me what to do. 

I couldn't imagine working with a different coach after working with Jen, she has all the knowledge and knows exactly how to push you to the correct choices.

Jen is a wonderful coach for creatives as she has experience building her own business in a way that suits her and that is what she can do you for you. You will come out of the coaching experience feeling fulfilled and confident in your own abilities and your work will never be the same again (in a good way!)


Jen has helped me to connect to what is truly important to me in my business: having fun. Since I’ve been focused on having fun, my business has been THRIVING. I can honestly say I’ve never felt SO good in my business.

I hired Jen because I needed help with my money mindset and sorting through self-sabotaging behavior in my business.

Jen has helped me to connect to what is truly important to me in my business: having fun. Since I've been focused on having fun, my business has been THRIVING. I can honestly say I've never felt SO good in my business.

Jen is gentle. She helps you to understand what's going on when you can't see it. She offers new and fresh perspectives. She's incredibly insightful around communicating in effective ways to our tribes. She won't hound you, she won't make you feel guilty. She is supportive, encouraging, and is always looking to pave the way with you. Jen will help you move forward.

Paige Schmidt of Healthy Hits The Spot

Holistic Health Coach

Hire Jen if you want help on content creation - she's a master communicator. Also, hire Jen if you want someone to talk about your business to, to help you brainstorm, and to help you set intentions and follow them to expand and grow your business and vision.


Halfway through my work with Jen I felt like I’d already achieved 100% value from my investment. I’d come further than I would have dreamed and had made business decisions that I otherwise would have put off for years.
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Beth Gladstone of Beth Gladstone Digital

Freelance Digital Marketer & Content Writer

I hired Jen because despite having an extremely successful first year after going freelance full-time I was feeling frazzled, over-worked and directionless about the future. I needed someone to force me to stop and think about what I was doing and be accountable rather than hiding behind my 'too busy' head. I'd been reading Jen's weekly letters for a long time and each one spoke directly to me. There was no doubt in my mind of how invested Jen was in her work because of the authenticity she shows in her blogs, emails and podcasts so I had none of the trepidation that I'd perhaps felt with other coaches in the past.

My work with Jen has completely redefined the way I think about my business. I've made two huge pivots which six months ago would have been unimaginable and for the first time I feel confident in my plans for the future.

Jen has also helped me to remember that I am in control of my business and has helped clear some of the big blocks I had around guilt, fear and decision-making. Not all of the changes could or should have happened overnight, but I feel like I've made the first steps in redesigning my dream business and I'm now excited rather than overwhelmed about the future.

Jen is so completely authentic and honest that I trusted her and felt at ease from the moment we went on our first call. Jen's not there to tell you what to do, instead she helps you clear space and delve deep into the aspects of your business that you may never have thought of before! I remember joking that the first few calls felt like therapy but they did - I came away feeling exhilarated, exhausted and bubbling with ideas. Jen is a business owner too so she really gets the pressures and being able to draw on her experience, plus knowledge really helps you to feel less alone in the journey.

Halfway through my work with Jen I felt like I'd already achieved 100% value from my investment. I'd come further than I would have dreamed and had made business decisions that I otherwise would have put off for years. If you're out to radically pivot your business, go freelance, launch a new project or even just get the type of clarity I was looking for, I couldn't recommend working with Jen enough.


Jen is informal, fun, oh so supportive and so great to work with. She can’t do the work for you but she can give you the motivation you need to do it for yourself in a way that’s comfortable and in line with what you really want to be doing with your business

After listening to the podcast and reading Jen's blog posts I knew we'd get on and that I could work with her.

While working with Jen I discovered I don't have to have all the answers right now. I can take my time with my business and feel things out as I go. I'm putting less pressure on myself since working with Jen and asking myself better questions that are driving me forward.

Jen is informal, fun, oh so supportive and so great to work with. She can't do the work for you but she can give you the motivation you need to do it for yourself in a way that's comfortable and in line with what you really want to be doing with your business.

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Jessica Rose Williams of Jessica Rose Williams

Writer & Photographer


Jen is gentle, persistent, loving, thoughtful and exactly what I needed. She’s insightful and always gets me thinking in new ways. If you’re looking for someone who’ll create a space for you to explore safely, freely, and with gentle encouragement then she’s it
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Tors Grantham of Tors Grantham

Video Strategist & Coach

I started working with Jen because I needed help figuring out what I wanted to do and how best to do that in a way that would make an emotional connection.

Since working with Jen I've learned that it's an on-going process and, although a lot of the time it feels like I'm not making any progress, I'm actually inching my way forward every day. Jen really helped me own my expertise and knowledge, talking things through with her really helped solidify that I know my shit.

Jen is gentle, persistent, loving, thoughtful and exactly what I needed. She's insightful and always gets me thinking in new ways.

If you're looking for someone who'll create a space for you to explore safely, freely, and with gentle encouragement then she's it. She helps guide you without making you feel derailed, she's so very supportive, and really is rooting for you.


If you’re ready to do meaningful work in your business, shut out the ‘noise’ of online marketing and learn so much about yourself and what you TRULY want along the way, you need Jen in your life.

I started working with Jen because I was feeling stuck. I knew I wanted more from my online space, I knew I had the capabilities and the passion, I just didn't know what to do, or HOW to do it! I needed the support and guidance from Jen to help me find out. I connected deeply with Jen's message of doing meaningful work and looking after yourself along the journey, so it was just the right fit!

Since working with Jen I've discovered a world of possibilities in my online business. Things I would never have thought could be possible for me to offer and sell, I am now strategising, planning and launching. I've uncovered the bigger vision I have for myself and my work, and started being unapologetically myself in my messaging; which in turn has attracted incredible people into my community.

Kat Horrocks of Kat Horrocks

Women's Life Coach & Blogger

I now make every business decision based on my intuition and core values, and it's paid off in every sense. Jen has helped me work ON my business as much as I'm working IN my business, always having the bigger picture in mind.

Jen is an incredible friend and confidante, who always offers just what you need in that moment. She asks great questions, and really encourages you to think deeper into situations and think outside the box with problem solving. Her coaching is collaborative - she doesn't preach, she doesn't tell you what to do, she doesn't give you a step by step plan. She encourages you to do the work and carve your own path, with lots of support and guidance along the way.

If you're ready to do meaningful work in your business, shut out the 'noise' of online marketing and learn so much about yourself and what you TRULY want along the way, you need Jen in your life.


If you’re thinking about working with Jen? Do it right now, you won’t regret it. Working with Jen has been one of the best business decisions I’ve made and I’ve just asked her to keep on working with me for another 6 months. Luckily she said yes!

Katha Zander of Katha Zander

Graphic Designer

I knew I have made a few mistakes in my business journey, which caused stagnation and unhappiness and I wanted to start fresh, but it felt so daunting to get myself moving ahead. I felt stuck and like I was drowning in all the (sometimes contradictory) advise that is available online. I needed help and accountability so I reached out to Jen.

With Jen’s help I have shut out most of the noise so I can concentrate better on what will help me move ahead and bring my ideas to life. I’ve stopped listening to all the “rules” and “should’s”. Each business is different and Jen taught me to do what feels right to me and what aligns with my values instead of blindly following the latest formula or blueprint. 

Jen and I also talked a lot about fear, success, self-doubt, perfectionism, procrastination… I wasn’t quite prepared to discover all the blocks I had build around these topics. It might not seem important at first, but with Jen’s help I have become more conscious about how I have been holding myself back and what I can do about it. And most importantly, I feel like I have rediscovered my excitement for branding and print design. I can’t wait to launch my new business.

Jen is one of the kindest, most generous people I’ve met. She’s very patient, nurturing and genuinely cares for her clients and wants them to succeed in reaching their goals. Jen makes you feel good about yourself and your business ideas. She’s incredibly supportive and encouraging. And she dishes out amazing advise, which sounds even better with that lovely English accent!

If you’re thinking about working with Jen? Do it right now, you won’t regret it. Working with Jen has been one of the best business decisions I’ve made and I’ve just asked her to keep on working with me for another 6 months. Luckily she said yes.


When I look back on my notes from when I first started working with Jen, I realize how far I’ve really come. I was at a loss on what to post on my blog - now I’ve been blogging regularly for over 2 months and feel very content with everything I’ve posted. The biggest thing of them all was that Jen helped me discover 2 brand new passive income ideas and how to get them up and running in an authentic way. I felt so unsure and so unfocused with my business as a whole when Jen and I first started working together. Now I feel like things are worlds different - my business and goals are much clearer to myself and I feel much more confident.

I started working with Jen because I felt like I was at a place where I needed some one-on-one time to talk about my business. I was interested in growing my current physical services in addition to some form of online passive income. I've been a follower of Jen's blog for a year and a half and her blog has been one of the only coaching blogs that has truly resinated with me time and time again. Her free content, exercises, and podcasts helped me so much that I could only imagine what working with her one-on-one would do. Jen encourages you to be yourself and do what your gut is telling you. There's no sales pitches or ulterior motives with her - what you see is what you get. I can see through the marketing tactics of most other biz coaches online. Jen is the only one who ever felt truly authentic to me. Because I want to be as authentic as I can in my own work, I knew to invest in Jen.

When I look back on my notes from when I first started working with Jen, I realize how far I've really come. I was at a loss on what to post on my blog - now I've been blogging regularly for over 2 months and feel very content with everything I've posted. The biggest thing of them all was that Jen helped me discover 2 brand new passive income ideas and how to get them up and running in an authentic way. I felt so unsure and so unfocused with my business as a whole when Jen and I first started working together. Now I feel like things are worlds different - my business and goals are much clearer to myself and I feel much more confident. Before working with Jen, I felt like I had no clear message and that I wasn't doing anything game-changing to differentiate myself in a crowded industry. But working with Jen has really opened my eyes in realizing that I do actually have a message and that I am very different in this crowded industry. There are always things we have to offer, even if we don't see them initially.

The most genius thing about Jen's coaching style is that she gives you the space to think. It seems so obvious, but it's exactly what most people need - like a therapist for a creative business. Therapists allow you to talk through your struggles and view things in a different and more productive light. They give you advice without interfering with your own creative process. They know when to step back or jump in to the conversation. That's exactly how Jen is. She's your biggest cheerleader and your creative therapist all in one. She gives you the space to come up with your own ideas, but knows the right questions and comments to get you started.

I've told a few of my friends about Jen already and I explain how she gives you the space to think and be yourself. It's so important to have someone to talk freely with about your business - someone who's understanding of your industry, of the crazy internet world we live in, and someone who knows and has seen what works. And Jen is just that. 

Marlena Pearl of Marlena Pearl Photography

Fashion & Travel Photographer


Jen is hardly just a business or content coach. She’s a friend, peer, mentor, mental & emotional massage therapist, and master jedi for anyone in entrepreneurship. I don’t know quite how she does what she does but I know it’s a mix of being truly present, holding space, always relating to and validating my experience, while also offering guidance, insight, and helping me unearth my own answers and brilliance.

I started working with Jen because I recognized that there were certain things I wanted to accomplish in my business that I just wouldn't be able to accomplish or hold myself accountable to without outside help. After my first session with Jen I knew she was the right person to keep me on track towards my goals while still keeping a close eye on my quality of life, as well as personal and creative fulfillment. Jen really understands the challenges (and thrills!) that come with working for yourself, especially when you care about your business A LOT.

What have I discovered since working with Jen? So many things. 1) Gratitude, gratitude, gratitude. And ease! 2) My business truly thrives when I put my quality of life, relationship to myself, and desired lifestyle FIRST, and my muddled, noisy ideas about what I "should" do for a thriving business SECOND. 3) I have her words "You don't have to hustle for your self-worth" taped above my desk for constant everyday reminders.

Jen is hardly just a business or content coach. She's a friend, peer, mentor, mental & emotional massage therapist, and master jedi for anyone in entrepreneurship. I don't know quite how she does what she does but I know it's a mix of being truly present, holding space, always relating to and validating my experience, while also offering guidance, insight, and helping me unearth my own answers and brilliance. Also - practical tech tools and resources! The only reason my last launch went off without a hitch was because of her recommended tools and support

If you’re thinking about working with Jen? JUST DO IT ALREADY. If there is any part of you that feels creatively lacking, professionally stuck, stifled, spread-too-thin, or less than completely satisfied, she's the lady for you.

Amy Young of Amy Young Coaching

Life Coach & Video Blogger


If you’re hiring Jen, you’re not only hiring a professional with the direction, skills, and intentional mindset to help guide your path, but also a friend with the kindness to encourage you to think boldly, and act with intent and fearlessness

Jen is the creative coach dreams are made of. Jen and I have had incredibly productive sessions that have directed my first e-product and a business-brand model I feel totally inspired by! The best part? She's a doer. Whatever I've felt muddled and weighed down by in my own creative process is replaced with the clarity of Jen's coaching and guidance after our time together. I loved her post-session notes and "homework" assignments. In fact, I find myself referring to them today! If you're hiring Jen, you're not only hiring a professional with the direction, skills, and intentional mindset to help guide your path, but also a friend with the kindness to encourage you to think boldly, and act with intent and fearlessness.

Laura Gingerich of Roam + Golightly

Lifestyle & Travel Blogger


After our sessions, I was motivated and equipped to take actionable steps to address everything I had on my plate. I gained clarity toward my current brand, my vision for where I want to take it, and ideas for how I will get it there

When I decided to invest in working with Jen, I was struggling to balance multiple businesses and facing debilitating overwhelm. Jen provided straightforward, down-to-earth advice on concrete topics like content marketing, as well as more abstract issues like being an introverted business owner in a loud world. After our sessions, I was motivated and equipped to take actionable steps to address everything I had on my plate. I gained clarity toward my current brand, my vision for where I want to take it, and ideas for how I will get it there. I highly suggest making this investment in your business and your mindset.

Theresa Delaney of Theresa Delaney

Brand Voice Strategist


If you’re confused, if you’re struggling, if you’re second guessing yourself, if you’re chasing your tail and never catching it, if you’re overwhelmed by everything, if you’re not overwhelmed at all, if everything seems unclear, if you have big fears, if you have big dreams, if you know you can be better but don’t know how to be, talk to this girl

I hired Jen because I was pretty new to online business and wanted to experience working with a creative coach to see what happened... Jen came across as an absolute diamond. Honest, friendly, authentic (though I hate using that word!). She was in business for the right reasons, so I felt that she was the perfect first coach for me. Working with Jen has given me clarity more than anything. She has given my mind the space to explore what online business means to me and what I want from being part of this crazy world. She's helped me figure out how to best manage my time, how to escape the overwhelming noise of the internet, and keep me focused on the reason I started my business in the first place. Which was to have lots of freedom, zero stress (ok, almost zero stress), and not to do the same things as everyone else because I'm 'supposed to' if I want to be 'successful'.

If you're confused, if you're struggling, if you're second guessing yourself, if you're chasing your tail and never catching it, if you're overwhelmed by everything, if you're not overwhelmed at all, if everything seems unclear, if you have big fears, if you have big dreams, if you know you can be better but don't know how to be, talk to this girl.

Suzanne Hoare of PepperJar

Creative Copywriter


Jen is great for helping you to direct your focus, giving open feedback, and helping you get to where you want to be

I hired Jen as I was looking for guidance and support in my creative work. Through our time working together, I’ve developed more confidence in myself and am now more clearly able to think through the direction of my creative work. Jen is great for helping you to direct your focus, giving open feedback, and helping you get to where you want to be.

 

Sarah-Louise Francis of LapinBlu

Photographer & Stylist


I’ve grown so much over these last few months thanks to Jen. I started out like this timid, little mouse with major money mindset struggles and no idea of what to do next to officially starting my design business, gaining clarity and confidence with my brand, and landing my first major project and paying client.

Allison Barclay of Painted Summers

Brand Strategist & Designer

Jen. is. UH-mazing. I had never worked with a coach before and was crazy nervous about our first call, but as soon we started talking, it felt like I'd known her for ages. She's super friendly (seriously, you won't meet a sweeter person!) and just has this relaxing calmness about her that makes you feel so at ease and comfortable.

I've grown so much over these last few months thanks to Jen. I started out like this timid, little mouse with major money mindset struggles and no idea of what to do next to officially starting my design business, gaining clarity and confidence with my brand, and landing my first major project and paying client. Not only did she provide incredible insights and advice, but she straight up karate chopped the mental blocks that were preventing me from moving forward. Jen knows exactly what questions to ask to get those gears in your head turning at full steam. For the first time ever, I was actually EXCITED about getting homework. Say whaaa??

Jen goes to infinity and beyond to help you out with whatever you need, and every call or email from her totally lights you up from all the encouragement, knowledge, action steps, and resources she gives. With her help and support, I'm reaching new levels in my business that I never even could've imagined.


Jen has helped me to realise I’m capable of so much more than I thought I was

Before working with Jen I'd really hot rock bottom with my business, although it was going well and I was consistently booking clients, I had an overwhelming feeling of 'is this it... forever?' I'd fallen out of love with it all. I needed to get myself out of that funk, find new ways to feel motivated about my business and to be more creative again.

Jen has helped me to realise I'm capable of so much more than I thought I was. I'm a lot more positive and excited about the year ahead I have with my business now, and know there is so much I can push to achieve outside of the basic services I've always offered. It's like I just needed someone to help me open my eyes and think outside of the box. If you’re thinking about working with Jen? Do it!

At the time I booked Jen I did worry that it was a lot of money, for essentially someone to hold me accountable to do the work. But she is so much more than that and worth every penny. Yes she is there to hold me accountable and I do have to still do the work myself, but my chats with her are always fun, almost like therapy and she always helps me to see things clearly and reach my goals and targets. Without her I know I would have put off so much and never made the ideas a reality - she has become my source of affirmation. Sometimes I think I have a good idea but I'm not sure to act on it, but when Jen also agrees and is excited too I know it's the right thing to do. I think everyone needs someone like that cheering them on along the way.

Kerrie Mitchell of Kerrie Mitchell Photography

Wedding Photographer


Jen’s really tuned in to what’s best for me and my business, and guides me in the right direction the whole time!

Working with Jen is amazing, and our coaching sessions are so so insightful and valuable! I really look forward to our calls every week - she's so incredibly supportive, has an abundance of tools and knowledge up her sleeve for getting strategic with business and creative content, and she's so real and down to earth with it too! If you want pushing, she'll push you, but if you want to go at your own steady pace, Jen will support you on that too! She's really tuned in to what's best for me and my business, and guides me in the right direction the whole time! I wish I could carry her round in my pocket! And I'm so thrilled I've secured a slot in her booked up schedule to continue working with her!

Sophie French of Sophie French Creative

Copywriting consultant & coach


I was able to start thinking bigger and really get going with what I want to do online. Our sessions were almost like therapy sessions, with actionable steps and lots of confidence building.

Jen is the bomb. She is an incredible resource and will tell you herself that when doing coaching services, you need to use your coach, and I recommend USING her! I email her probably once a day, and her responses are always so helpful, actionable, and practical. Practical with a “think big” approach.

The biggest thing that I got from Jen was a huge release that I could blog about whatever I wanted. She really removed the mental obstacles that I had in place for myself, and basically performed magic like a mental chiropractor. After just a session or two, she was really able to break down the reasons I wasn't allowing myself to thing big with my blog, and completely obliterated those blocks for me. She also keeps me in check because I can kind of fly all over the place with ideas.

My experience with Jen was incredibly effective, grounding, organised, and clear. I was so confused about what to do with my blog, how to use my voice, produce content that is creative and useful and relevant, and she helped me work through things that just felt like "OH MY GOD I CAN ACTUALLY DO THIS NOW." And the best part is, it stuck! It wasn't a bandaid, she really permanently opened up my mentality about my online presence that resulted in me being able to be myself and provide for my viewers and readers what I want. I was able to start thinking bigger and really get going with what I want to do online. Our sessions were almost like therapy sessions, with actionable steps and lots of confidence building. YOU WILL TOTALLY LOVE HER

Jen is the bomb. She is an incredible resource and will tell you herself that when doing coaching services, you need to use your coach, and I recommend USING her! I email her probably once a day, and her responses are always so helpful, actionable, and practical. Practical with a "think big" approach. She is someone I HUGELY respect and I am so grateful to be able to work with her (I've signed up 3 times in a row because I just don't ever want to not have her!)

Asia of Asia Croson

Photographer, Podcaster, & Founder of Slo What? Magazine


Jen asks the right probing questions to get my thoughts organised, and my dedicated client page with my notes and recordings each week as well as the spreadsheets outlining my tasks really help to keep me accountable along the way

What I enjoy the most about working with Jen is her openness and supportive demeanour. She asks the right probing questions to get my thoughts organised, and my dedicated client page with my notes and recordings each week as well as the spreadsheets outlining my tasks really help to keep me accountable along the way.

But most of all, Jen’s personal insights and expertise are what has made working with her such a worthwhile investment and an effective and productive use of my time

Naomi of Live Fab Life

Integrative Health Coach


Jen has a talent for seeing your own gifts and helping you gain clarity around them

Jen has a talent for seeing your own gifts and helping you gain clarity around them. She has acted as a close confidant and "mirror" to my thoughts to help me see who I am from the outside so I can easily translate this to into an effective message that resonates with my audience. Her guidance comes from a genuine place that you don't find often and definitely goes deeper than just checking off goals from a list. Our collaboration has given me more confidence to transform into the game changer that I truly am!

Trista Dedmon of The Creative Flow

Brand & Web Designer for Creative Entrepreneurs


I’m definitely a different person than the one who started working with Jen, and I’m truly thankful for the impact her mentoring and coaching has produced in my life and business

I'm definitely a different person than the one who started working with Jen, and I'm truly thankful for the impact her mentoring and coaching has produced in my life and business. I'm more confident, I'm clear on what I want, and most importantly how to get it

Karen of Fashion Step By Step

Fashion Illustrator & Creative Mentor


Jen really pushes you to get sh*t done

I really enjoyed our weekly coaching calls, it felt like I was talking to a friend who ‘got’ me. Having an outsider listen to my crazy ideas and dreams was really encouraging, and being able to put my dreams and ideas into practice is one of the things I valued most about working with Jen. Working with Jen was easy going, relaxed, full of information, ‘aha’ moments, and empowerment - and Jen really pushes you to get sh*t done (in a great way!)

Rocio of Let It Be Cosy

Food & Still Life Photographer


The best part was digging into the strategies, bouncing off ideas and speaking to someone outside of my industry who could understand the pains I’m going through

Karolina of Karolina Barnes

Interior Designer

Before I worked with Jen, I was very confused about my online content and focus. Jen showed me how to narrow my niche and serve my audience and potential clients as best I can through strategies which are very targeted and easily actionable.

The best part was digging into the strategies, bouncing off ideas and speaking to someone outside of my industry who could understand the pains I'm going through. She understood my frustrations and problems which was extremely helpful for me to move forward. Jen really showed me the right path, which I'm very grateful for


Each session with Jen was inspiring, uplifting and like talking to a friend I could truly trust who would give me honest professional guidance that I needed the most! I loved working with Jen and you will too

I hired Jen to help me focus on an area of my business that needed attention. Blogging. It is such an important part of my website and business but I found it difficult to find my voice with it, to direct the words I wanted to say to the audience I wanted to hear it. Each session with Jen was inspiring, uplifting and like talking to a friend I could truly trust who would give me honest professional guidance that I needed the most! I loved working with Jen and you will too.

Victoria Macken of Victoria Macken Photography

Photographer


I would definitely recommend working with Jen when you feel like you’re stuck and need a push in the right direction

After several years of working running my own business, I felt a little lost and drained and wanted to explore other options of working as a solopreneur. Working with Jen I gathered a much clearer vision of what I want to do, how I can achieve that and what I need to focus on. I would definitely recommend working with Jen when you feel like you're stuck and need a push in the right direction

Melinda Borzsak of Melinda Borzsak

Communications & Content Strategist


Jen has a very gentle and encouraging coaching style. She gives you the space and time to allow the things you already know to come to the surface.

I hired Jen because I needed some help with creating business guidelines for myself to help grow and stabilise my income and to have a clearer focus in my business. Since working together I've definitely learned to think about my goals and business from a more "business" sense rather than just creating and hoping for the best. I've learnt the value of creating financial targets and packaged offerings. Jen has a very gentle and encouraging coaching style. She gives you the space and time to allow the things you already know to come to the surface. 

Jen is very supportive and will help you set meaningful goals and objectives for your business that feel good to you. She is big on making sure that your business or creative work moves forward in a way that feels truly authentic to who you are and what you want to produce. She definitely understands the creative business owner.

Ché Dyer of Ché Dyer

Yoga Teacher & Illustrator


With Jen’s help, I was able to take a step back during a time of enormous growth and change. She helped me set some strong foundations to take my creative business forward.

I contacted Jen to guide me through the transition of leaving a full-time job at the University of Oxford to work freelance. I valued regularly checking in to discuss my ideas and concerns. With Jen's help, I was able to take a step back during a time of enormous growth and change. She helped me set some strong foundations to take my creative business forward. I look forward to working with Jen again in the future.

Natasha Denness of Candy Pop

Blogger, Writer, Stylist, & Photographer


If you’re thinking about working with Jen? Do it! She’s lovely! As well as having a deep understanding of creatives and their hopes, fears and challenges, she’s empathetic and manages to be super-efficient without being ‘all business.’

I hired Jen because I'd got to the point where I couldn't sort stuff out on my own (and all the noise on the internet wasn't helping). I needed to speak to a supportive, knowledgeable outsider who'd be able help me see, and do, things differently. Since working with Jen, I've learnt that it's OK to be me! And that it's OK to feel, and be, vulnerable. During my time working with Jen I think I've got better at trusting my instincts. I would describe her coaching style as friendly, fun, focused and insightful. 

If you’re thinking about working with Jen? Do it! She's lovely! As well as having a deep understanding of creatives and their hopes, fears and challenges, she's empathetic and manages to be super-efficient without being 'all business.'

Dawn Kofie of Zesty Writing

Copywriter


Jen’s coaching style is incredibly comforting. When you work with her you know she has your back 100% of the time. You never feel like there’s a “right” or “wrong” answer to any of her questions - there’s just the answer that speaks most honestly from your heart.

I hired Jen because I wanted to narrow in my focus in my coaching work. I have so many interests and insights that I was being pulled in too many directions. I already knew that the key to finding the answers for me in my business was to quiet down the external noise and listen within, but I was having a hard time doing that alone. Jen helped me discover which ideas really lit a fire within me and which ideas I could give permission to release. Jen's coaching style is incredibly comforting. When you work with her you know she has your back 100% of the time. You never feel like there's a "right" or "wrong" answer to any of her questions - there's just the answer that speaks most honestly from your heart.

Hire Jen if you want to gain the confidence within yourself to create a business that you love. While she might not be the right fit for you if you're looking for outside validation and direction, she's absolutely the right fit for you if you're trying to find internal validation and direction but are having trouble doing so.

Amy Kuretsky of Amy Kuretsky

Acupuncturist & Health Coach


If you have consumed a lot of advice online on how you should live and run your creative life and you feel like you are anxious, confused, not good enough, not seeing any results even though you are following the blue print and basically have lost your own voice or feel like your own voice is not worthy because you lack the experience, Jen is there to detangle all this and help you clarify what YOU want to do

I started working with Jen as I was working as a Scientist but wanted so badly to become a full time musician and I was freaking out about how I was going to give up a stable income. I fluctuated between having a lot of energy, excitement and creative ideas one month to being full of self doubt and crippled by fear the next and needed someone to help me be consistent, clear, and provide some creative guidance.

What I have discovered since working with Jen is that ultimately it's all my choice. There's no right and wrong and I can't control anything externally but what I have control over is the action I take, when I take it, and holding my self accountable to meeting my goals while remaining empathetic with myself. It's up to me to decide how I deal with rejection within the music industry as well as triumphs that amount to less than expected.

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Yasamin of Yasamin Music

Musician

Jen let's you decide what you want to work on. This initially didn't align with my learning style, but Jen was quick and gracious in taking on my feedback of letting her lead some of our sessions . She was happy to quickly adapt whenever I felt I needed more guidance because I was stuck.

If you have consumed a lot of advice online on how you should live and run your creative life and you feel like you are anxious, confused, not good enough, not seeing any results even though you are following the blue print and basically have lost your own voice or feel like your own voice is not worthy because you lack the experience, Jen is there to detangle all this and help you clarify what YOU want to do.


Since working with Jen, I have learnt a lot about the way I work and how I can “make things happen” within my business. Jen has helped me realise what is holding me back and come up with concrete steps to tackle fears or apprehensions that get in the way of getting something done. She has never belittled any of my thoughts, however ridiculous they may have been, and has just helped me break them down so they seem manageable
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Sofia Clara of Sofia Clara

Lifestyle Blogger, Chef, & Decorator

After listening to her podcast, Make It Happen, I felt like Jen was covering so many of the topics that I was asking myself questions about in my own work life. I felt like the podcasts were bringing up lots of key points that I wanted to delve deeper into but I didn't really feel like I could connect on those subjects with the people in my community. Working with Jen has allowed me to think a lot of those points through with regards to my personal goals and my business rather than just leaving the thoughts where I might have left them had I just listened to the podcast.

Since working with Jen, I have learnt a lot about the way I work and how I can "make things happen" within my business. Jen has helped me realise what is holding me back and come up with concrete steps to tackle fears or apprehensions that get in the way of getting something done. She has never belittled any of my thoughts, however ridiculous they may have been, and has just helped me break them down so they seem manageable. I discovered that I need a sort of rule book or set of guidelines to keep myself on track and in sync with who I am and the work I want to be doing.

Jen is flexible and adaptable. She's such a great listener and will always let you (and encourage you to) finish your thought, even if it comes as she is mid-sentence. It can seem frustrating at times but she never gives you an answer but simply opens the doors to help you get there by asking questions and leaving time to piece together your thoughts.

If you're looking to take your creative work to the next level but unsure of what the barriers are that are standing in your way, listen to a few of episodes of Make It Happen and if the subjects Jen covers are issues you're experiencing, I think you've probably found the right person to help you.


Jen is warm, friendly and encouraging as a coach and has a real way of making you think about things from a different perspective

I hired Jen because I had ideas about what I wanted to do in my career, but was struggling to put together a practical plan together. I had listened to Jen's podcast for a long time and could tell she would be the right person to guide me through this.

Since working with Jen I've learnt how important it is to be specific and intentional, not only with the practical tasks I need to do but also with my goals in general. Since doing this, things have started changing around me, reflecting what I'm putting out there.

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Kat Nicholls of Blue Jay Of Happiness

Writer & Blogger

Jen is warm, friendly and encouraging as a coach and has a real way of making you think about things from a different perspective. Her outlook on work and life is very similar to my own and it's lovely to hear her beliefs come through in her coaching. Jen offers encouragement and wisdom as a coach and can help bring clarity to what you're struggling with.


I would be delighted to recommend Jen to creative friends. She herself says that she ‘holds space’ for her clients and although this baffled me to begin with, at the end of our time this is exactly what I felt she had done for me. She has been instrumental in helping me still my mind long enough to figure out my path and I’m hugely grateful to her.

I invested in working with Jen because I was feeling lost. I knew that I wanted to find a place in the 'creative world' but I was floundering around trying to figure out what and how.

Throughout my time working with Jen I have learnt soooooo much! Having been a bit of a self-development cynic in the past I have absolutely learnt to appreciate the benefits of taking care of our mind and soul with the same enthusiasm as we do our bodies. I have learnt to feel a bit more at peace with my life as it has been and is now and to feel comfortable with shaping it, in so much as I can, for the future. I have developed the confidence to really just be me.

Gentle is the word that springs to mind when I think of Jen's coaching style. It was perfect as I wasn't in a space where being made accountable for specific goals would have helped. She is a guide, supporter and encouraging resource.

I would be delighted to recommend Jen to creative friends. She herself says that she 'holds space' for her clients and although this baffled me to begin with, at the end of our time this is exactly what I felt she had done for me. She has been instrumental in helping me still my mind long enough to figure out my path and I'm hugely grateful to her.

Vanessa Dennett of The Simpson Sisters

Workshop Host & Blogger