A question I'm often asked by many of my clients is whether or not I think their industry (or the online world in general) is too oversaturated now for them to have any chance of actually building the business, creative career, or platform that they're dreaming of.

Maybe they want to be a coach, or a designer, or start a podcast, or a blog, or write an awesome book but they're afraid that there's no more space for them. 

And my answer? Is the industry oversatured? Yes, of course it is.

But does that mean they can't build their own thriving business, creative career, and digital platform? Hell no. 

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I have a brand new episode of Make It Happen to share with you today...

This podcast would not exist if it wasn't for today's guest. Alex Kontis-Carrington is a freelance podcast editor, the producer of this show since day one, and my wonderful husband too. 

I knew I had to have him on the show this season to talk all things podcasting, as I see so many of my clients and creative friends wanting to start their own show and sometimes feeling really overwhelmed by what it takes to take their awesome idea and turn it into a living, breathing podcast. So for this week Alex and I have an awesome conversation about podcasting, bringing a show to life, how to make it work for your business, and what we've learned from making Make It Happen together for the past three years too. 

We also talk a little at the beginning about Alex leaving his job last year to work for himself full time, and what I learned about navigating the anxiety that came from taking that risk when we decided that I would take care of us financially so Alex would have space and time to pursue his own creative work. 

If you'd like to listen along to our conversation you can below, and you can also find the show notes for this episode this way too.

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There are a few words and phrases I would use to describe my approach to, and vision for, my business and creative life.

Wholehearted. Purpose-driven. Lifestyle business. Big-hearted.

As you can probably already tell from how much I talk about it, big-hearted is the one I always tend to come back to. Recently I shared with you What It Looks & Feels Like To Run A Big-Hearted Coaching Business, and today I want to dive a little deeper and share with you my own personal manifesto for my business and creative life. 

My hope is that some of these will resonate with you and encourage you to run your business in a big-hearted way too, but more than anything my hope is that it can hold some space for you to explore what a manifesto for your own business could look like too. 

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I have one of my favourite creative humans on Make It Happen today...

Sara Tasker is the creative powerhouse behind Me & Orla. She's a writer, photographer, creative coach, and incredible podcast host too. We first connected almost three years ago now when she hired me as her creative coach, and since then we've become wonderful friends and I am always so inspired by the work she puts out into the world and the heart behind everything she does too.

In the past few years Sara has made some incredible things happen - a book deal, a sells-out-in-just-an-hour creative class, and a multiple six figure income just to name a few. But so much more than that, she's changed so many creatives lives through the advice and content she shares through her courses, podcast, blog and more. Sara is one of the most tenacious, encouraging, and wonderful humans I've had the pleasure of meeting and I was so excited to invite her back onto the show for this season. 

In this episode we talk about what it's taken for her to make these incredible things happen, the lessons she's learned along the way, we both share our experience of becoming the breadwinner in our marriages, and Sara shares how she creates awesome courses that really deliver and delight. 

If you'd like to listen along to our conversation you can below, and you can also find the show notes for this episode this way too.

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There's a whole lot of content out there for your dream clients and customers to dive into.

Some of it will speak directly to them - to their goals, their dreams, their fears, their values, and to the things that matter most to them - and some of it will just skim the surface and only briefly catch their attention.

You, of course, want to be speaking directly to them.

To be sharing content that hits them deep in the gut, that makes them stop and pay attention and think - this is exactly who I've been looking for!

And the good news is, it's not all that hard to do this.

Because the content that's going to speak directly to your dream clients is already within you - it's rooted in your message, your stories, and your ideas. Your job is to get to the heart of those stories and ideas, and bring them to life in a way that is engaging for your dream clients and customers so it resonates and connects with them along the way.

Today I want to share with you seven types of content you can create that help you to share your message, your stories, and your ideas with your dream clients and customers - this list isn't exhaustive, there's an abundance of ways you can bring content to life online, but these are some of my favourites to both create and consume too.

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I have another brand new episode of Make It Happen to share with you today...

Rebecca Warriner, the lifestyle blogger behind From Roses, was one of the first internet-friend-turned-real-life-friend I ever made.

Over four years ago now we both bonded over being bloggers, living life at a different pace due to health struggles, and since then we started an online lifestyle magazine together (which we since shut down but was an awesome adventure together) and separately we've both been building our own businesses and seeing them thrive and we've continued to cheer each other on every step of the way.

I wanted to bring her onto the show this season to talk all about her blogging and business journey so far, what it's like making her living through sponsored content, how she shares personal content while still maintaining her privacy, and what she's learning in this season of her business and life about giving herself permission to slow down and take a break.

This episode is a really fun and honest conversation between two friends, and hopefully can be a really interesting insight into what it's like to be a full time blogger and make a living from sharing yourself and your life online.

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Nobody wants to feel like a used car salesman in their business.

We don't want to turn to icky, aggressive, and not-so-feel-good marketing techniques to help us build a thriving, booked-out, and sustainable business along the way.

Because we're building relationships with awesome humans, not just finding clients and customers. And we want to feel good about the way we market and sell our services and products, not like we have to hustle for our self worth and compromise our integrity to make our business work and thrive.

And our clients and customers deserve that too - to be treated like the awesome humans that they are, to feel seen and heard and to have a safe space to decide whether or not we feel like a good fit to work with and invest their money in.

And this is where writing for dream clients comes in.

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A brand new season of Make It Happen is here!

It's been a while, but it has been so good to get behind the microphone again and have some awesome conversations with some incredible humans and creatives.

For this season I have eight awesome interviews to share with you, with a brand new episode going live every Tuesday for the next eight weeks. 

And for the first episode I was joined by the wonderful Kayte Ferris of Simple & Season, a marketing coach and blogger and past client of mine too. We had an awesome time catching up, diving deep into her incredible journey last year of taking her business from just a dream to a booked out and thriving reality, how she stayed the course in the face of uncertainty and the unknown, and she also shared tons of awesome marketing advice for creative business owners too. 

If you'd like to listen along to our conversation you can below, and you can also find the show notes for this episode this way too. 

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If you've been reading this blog for a while now, you'll know that I'm a big advocate for writing for our dream clients as creative business owners.

I've been consistently booked out with crazy-awesome clients for the past three years all thanks to my digital content.

By sharing my own stories, ideas, and message through my blog, podcast, Weekly Letters, and mini books I've been able to build meaningful and authentic relationships with potential dream clients every step of the way.

The content I create is also one of the most fulfilling parts of my business too - I find so much clarity, focus, and joy by exploring my ideas and bringing them to life in a blog post, Weekly Letter, mini book or podcast episode, and I've connected with so many incredible humans through the content I share over the years too.

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