How to Decide Which 1-to-Many Offer to Launch Next

I tend to break down 1-to-many offers into four categories: the mini offer, the mini mid-ranger, the mid-ranger, and the high-ticketer.

Let me break them down a little more for you.

The mini offer tends to be £100 or less, but often even £50 or less. I also sometimes call this the toe-dipper - it’s a very entry-level offer for someone in your audience who perhaps isn’t ready to invest more but wants to dive deeper into your work and experience what it’s like to invest in what you do.

The mini offer doesn’t always move the needle super significantly financially - unless you have a big audience and email list and can sell a lot of lower-priced offers without paying for tons of ads. But it can bring a nice little cash injection into your business and more importantly be someone’s first stepping stone to diving deeper into your work.

I’ve created quite a lot of mini offers over the years - guided writing classes, toolkits, guided journals, workbooks. I really love the creation process of these and having very accessible offers within my business for people wanting to dip their toe but these have never been the 1-to-many offers that have helped make big shifts to my business model possible along the way.

Then we have the mini mid-ranger - I think of this anything between £100-£400. This will often be a class, a workshop, a mini program. It’s more of a substantial investment but still a lot less than working with you 1:1.

This may be a course on a specific part of your process or a program walking people through a specific stage of their journey. For example I have my new program Choose More which is a mini mid-ranger as it’s priced at £350 and will walk you through my process for creating a 1-to-many offer as a client business which includes six video lessons and workbooks, five mini pep talk videos, and 2 office hours you can submit to, too.

I knew this was a mini mid-ranger when mapping it out as I wanted it to be in the price range with just the office hours as the additional access to me.

Whereas with Your Simple & Spacious Business, my flagship group program, that fits firmly in the mid ranger camp.

I tend to think of mid-ranger offers at anywhere from £500-£1500, but this is of course not a sure science and your price ranges for your own offers may be wildly different to mine depending on your industry and work. I share this in the hopes it can give you a little structure to then play with yourself in whatever way works best for you.

Mid-rangers are more of a significant investment but still less than working with you 1:1 - there’s likely more direct access to you than there is in your mini and mini-mid ranger offers too. It may be a group program, membership, mastermind, bigger e-course.

So with my group program, Your Simple & Spacious Business[][2], which is currently priced at £1250 but that will be going up next year, there’s a Slack channel, twice monthly office hours, quarterly live planning calls, plus monthly coaching sessions which are delivered via a pre-recorded video and workbook, a vault filled with all of my other digital products and programs plus new quarterly resources too. And it’s lifetime pricing, so you pay for just one year and then continue to get access at no extra cost.

With Your Simple & Spacious Business I wanted to create something that felt as close to the impact of working with me 1:1 as possible and a space to create a really supportive home for people craving more simple and spacious businesses.

Mini mid-ranger and mid-rangers both have the ability to really diversify your income in your client business I’ve found - with my smaller programs I’ve been able to supplement my income so I can earn more without taking on more clients and take on less clients too and with Your Simple & Spacious Business I’ve found that’s really the game changer in allowing me to significantly reduce my client workload too.

And then that leaves us with the high-ticketer, which I tend to think of anything over the £1500-£2000 mark. Really there is no ceiling when it comes to the high-ticketer - I’ve seen people launch 20K masterminds and 10K group programs. What it comes down to is whatever feels aligned for you in your business and what you want to offer.

If the mini offer, mini-mid ranger and the mid ranger tend to come in as less of an investment as your 1:1 work, the high-ticketer will more likely come close to it or even surpass it. It may even by a hybrid offering with some 1:1 access to you.

The high-ticketer can really help to stabilise and scale your income outside of client work, it can really replace client work if you want it to while still only needing a small amount of people to invest to do so.

Or you can create a high-ticketer that has a lot of scalability built into it like a group program so it can really support you to reach new income goals in your business.

As you can see as I break all four of these types of 1-to-many offers down, the options are kind of endless. Which is awesome but also means we can sometimes feel stuck on what to do next so here is my encouragement for you today if you know you want to start diversifying your income streams in your business but you aren’t sure what to work on next:

If you just want to dip your toe in and create something simple and very accessible so you can have a way for people much earlier on in your customer journey to dive deep a mini-offer could be a good place to start. It can help you experiment with creating and launching 1-to-many offers without feeling overwhelmed with a big offer to bring to life and will hopefully bring an injection of cash into your business too.

If you want to create something more substantial that can create some breathing room in your schedule but you want it to still be around £400 or less then the mini mid-ranger is probably your best next step. This can be an e-course, small group program, maybe even a workshop.

And then if you want something even more substantial, perhaps a more intimate group offer or a more layered and in-depth program like I have with Your Simple & Spacious Business then the mid-ranger is probably perfect for you. This will most likely come in at less than your 1:1 offer but still quite a significant investment - this is a great option if you’re really ready to reduce your client workload and want to create more opportunities for income growth in your business too - though the mini mid-ranger is very capable of that too so it just depends what type of price range and size of offering you want to create here. I tend to think of mini mid-rangers as 3 months or less and then mid rangers are usually up to and then over the 6 month mark too.

And then finally, if you’ve already created some mini and mid range offers in your business and you’re ready to really pivot away from 1:1 clients and/or really scale your income then the high ticketer may be an awesome next step for you.

Perhaps you want to create a hybrid offer with a group program and some 1:1 access to you, or perhaps a high touch intimate mastermind. The options are endless - it’s up to you.

Hopefully this breakdown can support you to start to root into some intention about what type of 1-to-many offer to create and launch next if you’re in a season of wanting to diversify your income in your client business.

My biggest encouragement? Be okay with the experimentation of figuring this out as you go. Your offerings aren’t set in stone for life - you can launch things, see how they go, tweak and evolve them, and continue to do so in your business for as long as you do this work.

But if you know that you want to start to diversify your income streams in your client business and intentionally build 1-to-many income into your work this is my encouragement that you can do this and you can do this in whatever way feels aligned for you too.

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Jen Carrington6 July 2022